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March 30, 2010
Shop-Eat-Surf Executive Roundtable
with Skullcandy CEO & President
Huntington Beach, CA

Marketing to Kids: A Time for Playing by the Rules

Brian Socolow's monthly legal column deals with understanding the federal Children’s Online Privacy Protection Act (COPPA)

Inside the La Jolla Group - Michael Tomson

Design consultant and Industry leader gives his straight-forward insight into the current status of Surfing apparel industry

Inside the La Jolla Group - Bill Bussiere

La Jolla Group President & CFO discusses the inner workings and growth of Lost, Metal Mulisha, Rusty, O'Neill & future brands

Ambush Marketing

The legal "Do's & Don'ts" of ambush marketing at an event

What Trade shows will you be attending this year?

Aaron Levant
Co-Founder of Agenda TradeShow

Agenda co-founder & president talks about launching & growing a lifestyle & action sports industry trade show

December 10, 2009
“Inside the La Jolla Group”

Photos from Industry Panel Discussion at La Jolla Group HQ, Irvine CA

Employers Beware: “Interns” ≠ Free Labor

Monthly legal column gives you insight on laws regarding employer's use of interns

Insight: Toby Bost, CEO of La Jolla Group

on brand acquisitions, supporting core retailers, social media marketing and more

January 13, 2010
BRA Retailer Survivor Series
Surf Expo - Orlando, FL

Cat Schnaidt
Assistant Buyer at Zappos.com

Twitter Thursday interview gives insight into Zappos Rideshop, social media & a fun work environment

Social Networking Sites: How to Avoid the Legal “Gotchas”

Brian R. Socolow's monthly legal column gives you insight when using social media for promoting your brand

Project Blue

CASE STUDY: Conscious shopping initiative joins 7 competing surf brands together for the benefit of Surfrider Foundation

Ask “Green is the New Black” Panel a Question

group Y & evo will award the most creative/inspiring/thought-provoking question with a limited edition FUEL TV skate deck

Kim Desai
Managing Director at Propaganda Headquarters

Twitter Thursday interview gives insight into an established action-sports focused marketing agency

PAST SPEAKERS

Past group Y events include top executives from the leading brands sharing their insight & experience

VIDEO & PHOTOS

Inside the La Jolla Group - Michael Tomson Inside the La Jolla Group - Michael Tomson

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Inside the La Jolla Group - Bill Bussiere Inside the La Jolla Group - Bill Bussiere

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December 10, 2009 <br />“Inside the La Jolla Group” December 10, 2009
“Inside the La Jolla Group”

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November 19, 2009 <br /> Sports Networking Happy Hour LA <br />Culver City, CA November 19, 2009
Sports Networking Happy Hour LA
Culver City, CA

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See more photos & videos

PROFILE

Aaron Levant <br />Co-Founder of Agenda TradeShow Aaron Levant
Co-Founder of Agenda TradeShow

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Cat Schnaidt <br />Assistant Buyer at Zappos.com Cat Schnaidt
Assistant Buyer at Zappos.com

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Kim Desai <br />Managing Director at Propaganda Headquarters Kim Desai
Managing Director at Propaganda Headquarters

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Peter DiSpirito & Damon George <br />VP & VP of Sales - ERGO Peter DiSpirito & Damon George
VP & VP of Sales - ERGO

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Read more member profiles

TOOLS

Are There Too Many Press Releases? Are There Too Many Press Releases?

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Marketing to Kids:  A Time for Playing by the Rules Marketing to Kids: A Time for Playing by the Rules

By Brian Socolow  Read More →

Label Networks Launches 1st iPhone App for Global Youth Culture Intelligence Label Networks Launches 1st iPhone App for Global Youth Culture Intelligence

 Read More →

Ambush Marketing Ambush Marketing

By Brian R. Socolow  Read More →

Read more articles

EXPERIMENT

Board-Trac Mini Research Reports on Surf & Skate RESEARCH:
Board-Trac Mini Research Reports on Surf & Skate

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What Trade shows will you be attending this year? POLL:
What Trade shows will you be attending this year?

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Project Blue CASE STUDY:
Project Blue

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Brands helping Athlete Recovery Fund (ARF) CASE STUDY:
Brands helping Athlete Recovery Fund (ARF)

 Read More →

Read more articles

UPCOMING EVENTS

March 30, 2010 <br />Shop-Eat-Surf Executive Roundtable <br />with Skullcandy CEO & President <br />Huntington Beach, CA March 30, 2010
Shop-Eat-Surf Executive Roundtable
with Skullcandy CEO & President
Huntington Beach, CA

... [Event Details]

February 2, 2010 <br /> BRA Retailer Survivor Series <br />ASR - San Diego, CA February 2, 2010
BRA Retailer Survivor Series
ASR - San Diego, CA

The... [Event Details]

January 28-31, 2010 <br />Winter X Games <br />Aspen, CO January 28-31, 2010
Winter X Games
Aspen, CO

group... [Event Details]

January 13, 2010 <br /> BRA Retailer Survivor Series <br />Surf Expo - Orlando, FL January 13, 2010
BRA Retailer Survivor Series
Surf Expo - Orlando, FL

The... [Event Details]

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    January 28-31, 2010
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    January 28-31, 2010
    Aspen, CO
    More Info coming soon
    BRA Retailer Survivor Series
    February 2, 2010
    San Diego, CA
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    ASR, Class@ASR & Crossroads
    February 3-4, 2010
    San Diego, CA
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    Industry Day
    February 5, 2010
    Mountain High Resort
    Wrightwood, CA
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