WHAT WE DO
Founded in 2006, Group Y is the original and leading collective of professionals focused on youth marketing, action sports, entertainment and other progressive and expressive cultures. Our mission is to intersect influencers across industries and ignite ideas that inspire the current and next generation leaders and decision makers.
Leveraging events, outreach, content and consultation, Group Y takes the work out of networking and strengthens the areas where industries overlap.
UNITING INDUSTRIES, IGNITING IDEAS
Value-Driven: Upholding the values of our Action Sports heritage helps the culture move forward true to its roots. A community based on authenticity and personal excellence leads to better opportunities for every member, regardless of brand affiliation.
Options & Opportunities: Our original goal was to foster relationships between the spheres of Action Sports, Youth Marketing, Entertainment and other Expressive Cultures. Whether these new relationships led to new jobs, collaborations, or simply new ways of thinking, we saw the need for more focused networking and filled it. Who knew it would work so well? We now have over 50,000 online followers.
Insider Education: Group Y has expanded our offerings from relationship building to education, hosting panel discussions whereby our members can gain valuable, brand-building insights from companies like YouTube, Red Bull, Vans and more. Our ability to ascertain the problems our people are facing, and the kinds of questions they’re asking, always leads to lively forums and fresh answers.
Real Relationships: Group Y inclusion is mainly by referral, offering strategic networking opportunities that go beyond Spam fatigue and drunk interns. As evidenced by the caliber of our panelists, we are more interested in the power of face-to-face meetings than the power of Facebook. In short, we help connect the connectors. (Plus, nobody can “block” you at a real Meet ‘n’ Greet…)
Group Y began in 2006 when the founders noticed that no organized vehicle existed to bring key decision makers together in an open environment. Despite the social nature of the business, it just didn’t seem very…social.
Since our inception, a number of groups have sprung up based on the Group Y model. We take the imitation as flattery, sure, but Group Y remains the preeminent platform of its kind. From cross-marketing forums to expert discussions on authenticity, our professionals are all imbedded within the cultures they represent. These are the people building the booths—and brands—at major trade shows rather than wandering the aisles asking for free stickers. They have a secret Vans box full of VIP laminates and their own “good luck” lanyard, too. Their cars, inevitably, are full of sand.
We believe that real results grow out of real relationships. We respect your desire to combine social interaction with career-relevant education. Our ability to uncover answers to the questions folks don’t want to get caught asking in the break-room make Group Y the best way to “work” during time off since surfing. By sending our members home with unique, pertinent insights rather than yet another goody bag, Group Y caters to those for whom work and life aren’t so very different after all.