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PARTNERS
These companies are vital to the success of group Y and it’s members
If your company has interest in becoming a group Y Partner, please contact info@groupYnetwork.com
ASR
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ASR Marketplace, a uniting of the action sports brands and retailers; celebrating the culture, tradition and passion that drives the industry while leveraging business opportunities and working together to grow the market. Action Sports Retailer Marketplace serves you as the ultimate action sports platform for a 360 degree look at all the facets of a diverse and vibrant industry. Attend ASR and keep your product selection relevant; get informed of the latest apparel, hardgoods, accessories, trends, initiatives, technologies and resources making an impact on the Action Sports industry.
Board-Trac
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Board-Trac® is the leading action sports marketing company providing marketing consulting, research, branding, media services, public relations, competitive analysis and other integrated services to provide companies selling products and services within the action sports industry with a consumer-centric focus.
Understanding the consumer is essential to your long-term success and Board-Trac has focused on the lifestyles and purchasing habits of people who participate in or are influenced by board sports and the active lifestyles that these sports represent.
This was our focus when we started Board-Trac in 1998, and we have never deviated from our business model. As a result we are the world’s most recognized brand when it comes to providing information on the actions sports industry. Our clients include some of the most notable brands in the industry, as well as some you’ve never heard of, at least not yet.
Our contributions to action sports reach far beyond just providing information. And, as we reach this milestone, our 10th anniversary, Board-Trac is now offering a broader breadth of services, which in the past have been only provided to a select group few companies, to all endemic and on-endemic companies targeting this market.
Board Retailers Association
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The Board Retailers Association (BRA) is a non-profit trade association representing 550 action sport retailers in the surf, skate, snow, wake, kite and wind industry with almost 3,000 storefronts across the country. East and West Coast retailers formed the Board Retailers Association in February 2003. Under the direction of BRA’s Chairman and Board of Directors, the association serves as the preeminent voice, for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. The Board Retailers Association also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business. BRA Retail Members receive industry research and statistics, financial forms and worksheets, legal advice and sourcing solutions. Retail Members have exclusive access to archived retail articles, industry links, news sources and event planners. For a complete explanation and description of Retail Member benefits, visit www.boardretailers.org
BuzzCard
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ChopShop
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ChopShop is a creative team whose expertise includes concepting, copywriting, video and film production, as well as post-production, design and animation, and website development.
ChopShop innovates for all size screens with a discernible sense of youth and passion. Be it broadcast, online, cell phone, iPod, event, or DVD, ChopShop will communicate the message to the masses effectively.
IASC
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IASC’s (the International Association of Skateboard Companies) goals are to promote skateboarding, increase participation, save its members money, and educate. IASC’s focuses our marketing efforts around Go Skateboarding Day on June 21, every year, the IASC annual push to get everyone on a skateboard. Go Skateboarding Day, an international event, began in 2004. Each year the holiday grows bigger and better than last. Skateboard parks, skateboard shops, cities and skateboarders plan events such as barbeques, fundraisers, contests, or simply took to the streets. IASC’s priority is to involve more youth in skateboarding. To encourage more kids to get on and stay on skateboards we hold Learn to Skate days and Career days, and send them to skateboard camps. Click here to learn more about IASC.
Label Network
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Label Networks, Inc. is a leading global youth culture intelligence media company authentically measuring the most trendsetting subcultures in the world. Launched in 2000 to bridge the gap between the youth culture marketplace and the lack of useful, fast research needed about the fast-changing landscape, Label Networks’ created new methods to gain constantly fresh quantitative and qualitative data about the marketplace accurately and quickly. Label Networks also measures and reports about youth culture, providing inspiration, data, and analysis for those needing to step-up their business strategies. Clients include: Apple Computer, Adidas Originals, Toyota Europe, Pacific Sunwear, Fourstar Distribution, Dickies, Macy’s, Dr. Pepper, Sunkist, RedBull, K-Swiss, Reebok, Fox Racing, Fuel TV/Fox Sports, Footlocker Europe, Oakley, The North Face, Creative Artists Agency, Virginia Commonwealth University, plus many specialty brands + boutiques, up-and-coming brands, and non-profits.
Livestream
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Livestream (formerly Mogulus) provides everything needed to easily live stream video and engage an audience. Producers can use Livestream to stream live, linear and on-demand Internet television to multiple devices through a single, highly customizable player. The service is available in both Free (ad-supported) and Premium (ad-free, white-label, higher-quality) packages. Unique features include the ability to mix multiple live cameras, overlay graphics, desktop streaming with 3D effects, and social chat. Founded in 2007, the Livestream is based in New York and includes Gannett Co. as a minority shareholder and investor.
Stoked Mentoring
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Stoked Mentoring is a youth development program that utilizes the power of non-traditional sports and mentoring to create successful teens. Our 1-year comprehensive program uses the core board sports (snowboarding, skateboarding, and surfing) combined with mentoring to give youth necessary life skills to succeed.
Transworld Business
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Transworld Business is the only place you’ll find monthly retails sales reports from ActionWatch, which complies actual point-of-sale data from over 200 specialty shops in the action sports industry.
Transworld Business is the only place you’ll find the world famous Exposure-Meter, an industry standard for tracking athlete exposure across all the major consumer media outlets. The Exposure-Meter is so trusted that it’s actually used by marketing directors to structure contracts and determine incentives.
TW Biz is the proven authority on people, products, and issues that are important right now. It’s also an unmatched resource for determining market trends and the perfect multi-media forum to constructively address important industry topics. Everyone including retailers, manufacturers, athletes, agents, and reps rely on TW Biz to find out not only what’s going on, but what it means to them.
Ypulse
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Ypulse is a media platform for youth media and marketing professionals. Ypulse publishes a blog, Ypulse.com; a newsletter, the Ypulse Daily Update; and produces several conferences each year, the Ypulse Mashup events. Ypulse is one of the top 100 marketing blogs on Ad Age’s Power 150 List.
Ypulse was founded in May of 2004 by journalist Anastasia Goodstein. Anastasia is the editor-in-chief of Ypulse.com, and provides editorial direction on all Ypulse Mashups as well as creative direction for the overall Ypulse brand.
