ASC 2010

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group Y is pleased to introduce the second annual Action Sports Conference. Powered by the leading action sports networking and education organization, this unique conference will bring together over 300 attendees to explore multiple aspects of action sports branding and marketing via engaging keynote addresses, interactive roundtables and educational panels. Attendees will not only interact intimately with likeminded action sports and key brand executives, but will do so surrounded by the unparalleled atmosphere provided by the US Open of Surfing.

Last year’s conference was a sold-out success, hosting speakers, attendees and sponsors from companies including ESPN, FUEL TV, Target, Burton, Nike, Oakley, Disney, Monster Energy, Aspen Ski Company, Wasserman Media Group, US Olympic Committee, NBA, Fast Company Magazine, Transworld Media, Getty Images and more.

The conference will be held across the street from US Open of Surfing, surrounded by the activity and excitement of America’s largest and most-renowned Surfing and action-sports event. In addition, ESPN X Games, Agenda Show and Maloof Money Cup Skateboard contest will be held during the week in nearby venues.

2010 CONFERENCE SPEAKERS

more to be announced — *subject to change

Aaron Levant Co-Founder, President Agenda Show	Alyssa Roenigk Senior Writer ESPN Magazine	Ashley Fiolek Professional Women’s Motocross Racer
Bobby Hundreds Co-Founder & Creative Director The Hundreds	Bryan Johnston Chief Marketing Officer UFC	Bryce Phillips Founder EVO
CJ Olivares General Manager FUEL TV	Dayan Henson Chairman V.A.S. Entertainment	DJ Greyboy
Doug Palladini Vice President of Marketing Vans	Dustin Robertson Chief Marketing Officer Backcountry.com	Grete Eliassen Professional Freeskier
Issa Sawabini Partner Fuse	James Leitz Senior Vice President, Action Sports IMG	Jeff Tremaine Executive Producer, Director Dickhouse Entertainment
Josh Hunter Editor-In-Chief Transworld Business	Keith Hufnagel Professional Skateboarder, Founder HUF	Mike Lewis Managing Editor Transworld Business
Nick Sargent Director of Alliances Burton Snowboards	Paul Gomez SVP Global Branding Hurley	Phil Shalala VP of Marketing, CMO Hard Rock Hotel
Sal Masekela TV Host / Producer ESPN X Games / Berkela Films	Shon Tomlin SVP Programming & Marketing FUEL TV	Steve Astephen Principal of Action Sports Management Wasserman Media Group
Steve Caballero Professional Skateboarder	Steve Larosiliere Founder Stoked Mentoring	Tim McFerran President Maloof Money Cup
Tim Swart Owner UNIV	Tina Dixon TV Announcer, Former Professional Snowboarder	Todd Richards Professional Snowboarder, TV Announcer, Co-Founder O-Matic
Wade Martin President & CEO Alli, the Alliance of Action Sports