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Brad Lusky
Brad Lusky
Executive Vice President of Action Sports, Wasserman Media Group
Brad Lusky, Executive Vice President of Action Sports, joined Wasserman Media Group in 2003. He is responsible for growing and managing the careers of WMG’s action sport athletes as well as developing corporate partnerships and identifying and leveraging other business opportunities within action sports. Lusky also oversees WMG’s Creative Department which serves the agency’s internal needs and consults with third party clients such as Hart & Huntington and Shock Doctor.
Prior to joining WMG, Lusky served as President of full-service agency The Familie. He served on the management team that grew The Familie into the premiere action sports agency until its acquisition by WMG in 2003.
Before that Lusky served as CFO and VP of Operations for Haro Bicycle Corporation. There he was part of a three-person executive team that grew Haro into the number one 20-inch bicycle brand in the world. Lusky also recruited athletes including Dave Mirra and Ryan Nyquist to ride for the Haro brand.
Lusky, a Certified Public Account in the state of California, started his career with the international accounting firm Arthur Young. He holds an economics degree with an emphasis in accounting from University of California, Santa Barbara.
Lusky currently resides in San Marcos, California with his wife Darla and children Hunter, Brock and Katrina.
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