Vipe Desai

Vipe Desai
Director of Marketing, Monster Energy

As the Director of Marketing for Monster Energy, Vipe Desai oversees all of Monster’s public facing initiatives, including event activations, Web presence and athlete promotions. Vipe and his team are responsible for ensuring recognition and respect for the M-Claw logo on a global level.

Prior to his role with Monster Energy, Vipe was director of the youth marketing consultancy, Propaganda Headquarters. Based in San Clemente , Propaganda guides action sports and mainstream brands in a range of marketing communication needs. While working at Propaganda, Vipe was responsible for a range of clients including Twin Fin Wines, Chrysler/Jeep/Dodge, the Surf Industry Manufacturers Association (SIMA) and Red Bull.

Outside of his role with Monster Energy, Vipe is a member of the Surfrider Foundation’s national board of directors and the founder of the project BLUE initiative. A global collaboration between seven competitive brands in the surf industry, project BLUE leverages the conscious shopping trend at retail to create an easy way for surfers and beach enthusiasts to support the Surfrider Foundation. Vipe’s work with project BLUE has led to him being interviewed by media outlets ranging from Good Morning America to TreeHugger.

Suggested Reading:

1. Julie Cordua
2. Kim Desai
   Managing Director at Propaganda Headquarters