SCHEDULE

CONFERENCE SCHEDULE

8:00 AM - 9:00 AM

ARRIVAL and ATTENDEE CHECK IN

BREAKFAST - sponsored by Getty Images

9:00AM - 9:30 AM

WELCOME & OPENING REMARKS

KICKOFF SPEAKER: ”State of Action Sports”

• CJ Olivares — General Manager at FUEL TV

9:30 AM - 10:30 AM

PANEL: Bringing More Eyeballs - sponsored by FUEL TV
With more exposure comes more opportunity. This exclusive group takes you behind their past successes and shares strategies for getting more eyeballs on action sports in a fractured media world.

• Steve Astephen — Principal of Action Sports Management at Wasserman Media Group
• Dayan Henson — Chairman at V.A.S. Entertainment
• Sal Masekela — Host of ESPN X Games, Producer at Berkela Films
• Shon Tomlin — SVP Programming and Marketing at FUEL TV
• Jeff Tremaine — Director & Executive Producer at Dickhouse Entertainment
• Wade Martin — President & CEO at Alli, the Alliance of Action Sports
• Mike Lewis – Managing Editor at Transworld Business (moderator)

10:30 AM - 11:00 AM

• Steve Larosiliere — Executive Director and Co-Founder of Stoked Mentoring
• Sal Masekela — Co-Founder of Stoked Mentoring and Host of ESPN X Games,
• Youth participants of Stoked Mentoring

BREAK  (15 min)

11:00 AM - 12:00 PM

PANEL: What’s The Appeal vs. Other Sports - sponsored by Loeb & Loeb
Traditionally action sports have been viewed as a small, niche market by society and corporate sponsors. But this is rapidly changing - find out what opportunities major corporate sponsors see in the industry, how they managed to gain authenticity, how much success they’ve achieved, and their predictions for the future.

• Bryan Johnston — Chief Marketing Officer at UFC
• James Leitz — SVP Action Sports at IMG
• Tim McFerran —President at Maloof Money Cup
• Nick Sargent - Director of Alliances at Burton Snowboards (**Just Added)
• Alyssa Roenigk— Author and Senior Writer at ESPN The Magazine
• Phil Shalala — Vice President of Marketing and CMO of Hard Rock Hotel, Las Vegas
• Issa Sawabini - Partner at Fuse (moderator)

12:00 PM - 12:30 PM

ONE ON ONE: Athletes
Top action sports athletes share the business skills necessary to promote themselves beyond their physical talents to build a lasting personal brand and value for sponsors.

• Grete Eliassen - Professional Freeskier
• Ashley Fiolek - Professional Women’s Motocross Racer
• Tina Dixon - TV Announcer and former Professional Snowboarder (moderator)

12:30 PM - 1:30 PM

LUNCH: Networking Happy Hour - sponsored by ASR

1:30 PM - 2:30PM

PANEL: Retail / Ground Floor - sponsored by Transworld Business
The shops that are prospering in today’s market have done so by taking it to the next level in fine tuning processes and economies of scale. Catch up with these industry leaders about partnering with brands, strengthening their local community, and increasing margins.

• Bryce Phillips — Founder of Evo
• Dustin Robertson – CMO of Backcountry.com & Dogfunk.com
• Tim Swart – Founder of UNIV
• Josh Hunter — Publisher of Transworld Business (moderator)

2:30 PM - 3:15 PM

ONE ON ONE: Athletes
Top action sports athletes share the business skills necessary to promote themselves beyond their physical talents to build a lasting personal brand and value for sponsors.

• Steve Caballero— Professional Skateboarder
• Todd Richards - Professional Snowboarder, TV Announcer, Co-Founder of O-Matic Snowboards (moderator)

BREAK (15 min)

3:15 PM - 4:15 PM

PANEL: Action Sports As A Culture - sponsored by Agenda Show
Action sports is more than just tricks on a board. It’s a lifestyle that encompasses art, music, attitude, fashion, and style. Learn from industry leaders who have based their companies on the lifestyle around the sports and helped shape the sports themselves.

• Paul Gomez — SVP of Hurley
• Aaron Levant — President of Agenda Show
• Keith Hufnagel — Professional Skateboarder & Founder of  HUF
• Bobby Hundreds — Co-Founder & Creative Director of  The Hundreds
• DJ Greyboy
• Keir Dillion - TV Announcer, Professional Snowboarder (moderator)

4:15 PM - 5:00 PM

CLOSING KEYNOTE SPEAKER: “Authenticity vs. Growth: Are Both Possible at the Same Time?”  - sponsored by Luce Forward

• Doug Palladini— VP of Marketing at Vans