SCHEDULE

CONFERENCE SCHEDULE

Arrival and attendee check in — 8:00 AM - 9:00 AM

Breakfast

Welcome & Opening Remarks — 9:00 AM - 9:15 AM

• Rick Alessandri — Senior VP and Managing Director at X Games

PANEL: Exploring Relationships Between Brands, Athletes & Managers—Creating and Leveraging “The Athlete” Brand. — 9:15 AM - 10:15 AM
Panelists will navigate both the best practices and hurdles of successfully merging athlete’s and brand’s identities and ambitions.

• Troy Michels — Team Lead, Lifestyle Marketing at Target
• Pat McIlvain — VP Global Sports Marketing at Oakley
• Brad Lusky — Executive Vice President, Action Sports at Wasserman Media Group
• Kevin Robinson — Professional BMX Freestyle Rider & X Games Gold medalist
• Mark Borden — Senior Editor at Fast Company (moderator)

PANEL: Authentic Branding & Marketing Within The Action Sports Realm–How Corporations Can Effectively Promote Their Brand Via Action Sports — 10:30 AM - 11:30 AM
Discussion will take a look at both sides of the endemic/non-endemic equation. How can corporate brands best navigate the fickle youth market and walk the fine line that is “authenticity”? Are there guidelines for navigating this delicate relationship between endemic brands, athletes and the consumer?

• Bill Carter — Partner at Fuse Marketing
• Braden Dahl — Strategic Business Unit Manager, Action Sports at New Era
• Vipe Desai — Director of Marketing at Monster Energy
• Scott Paridon — Vice President, Production & Development of FUEL TV
• Rob Campbell — Publisher at Transworld Business (moderator)

SPEAKER — 11:45 AM - 12:30 PM

• CJ Olivares — General Manager of Fuel TV
• Tiffany Montgomery — Founder, Shop-Eat-Surf (moderator)

Lunch/Networking — 12:30 PM - 1:30 PM

PANEL: Action Sports Participants and Fans—Addressing Retention and Growth of the Next Generation — 1:30 PM - 2:30 PM
Our industry only survives as long as we have willing and active participants with purchasing power. As action sports become more “mainstream” does it lose it’s edgy attraction to the next generation? How do brands evolve outreach programs to market sports whose participants may or may not want to be marketed to?

• Gary Ream — Owner of Woodward Camp
• Adam Sanderson — SVP Brand Marketing of Disney-ABC Cable Networks Group
• Miki Vuckovich — Executive Director of the Tony Hawk Foundation
• Jessica Mendoza — President, Women’s Sports Foundation
• Tim Buche — President at Motorcycle Industry Council
• Kathleen Gasperini — Co-founder & Senior Vice President at Label Networks (moderator)

Conference Wrap Up/Closing Speaker — 2:30 PM - 3:00 PM

• Ron Semiao — Senior Vice President, ESPN Films & Creator of ESPN X Games

Afternoon & Evening Activities:
- Behind the Scenes X Games Tour
- X Games competitions at Home Depot Center and Staples Center
- X GAME 3D: THE MOVIE premiere