SCOTT ALLAN – GM, HYDRO FLASK – “AN OUTDOOR CATEGORY LEADER WITH A HIGH TECH HEARTBEAT”

Hydro Flask began as a fast-paced outdoor startup driven by tech-minded leaders. With key hires integrating the right mix of brand expertise and retail sales strategy, combined with the tech-based mentality of building an agile and intelligent workforce, the company skyrocketed into the market leader in the sports and outdoor marketplace for hydration.

The AGENDA WORKSHOP powered by Group Y, is a compelling lineup of educational speakers that provide key tools focused on growing your business and adapting to the major shift in our industry. Our curated selection of industry leaders, experts, brand founders, and executives share innovative insights in all areas of retail, sourcing, production, social media, and technology solely aimed at strategically building your business.