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Demystifying Youth Culture’s Marketing Myths - Part 2
by Bill Carter
How YouTube Fueled GoPro’s Growth
2012 IASC Skateboarding Summit and Hall of Fame
May 10-11, 2012
Thursday, May 10, 2012 - Friday, May 11, 2012
8:30 AM - 10:00 PM
Doubletree Hotel Anaheim / Orange County
100 The City Drive, Orange, California 92868
IASC brings together skateboarding industry leaders for the 5th Annual IASC Skateboarding Summit, May 10th and 11th, 2012 at the Doubletree Hotel in Anaheim, California.
Along with two days of speakers, panels, roundtables and networking opportunities—all aimed at giving you the information and tools you need to improve your business, we are excited to announce two special events that will make your time at the Summit an event to remember.
The evening of May 11th we are proud to present a special screening of the new Bones Brigade Documentary at the AMC 30 movie theaters next door to the hotel courtesy of Powell-Peralta and Vans. All Summit attendees are guaranteed seating at the screening.
Plan to stick around after the Summit and catch the Pro-Tec Pool Party Contest at the Vans Skatepark right next door to the hotel on Saturday, May 12th. Summit attendees will have the opportunity to reserve VIP seating at the always sold-out event.
We’ve got a special couple of days of skateboarding education, connection and inspiration lined up for you that will be worth more than just time and money. Check the agenda for the full lineup and we’ll see you in May!
The evening of May 10th, 2012 please join us for the Skateboarding Hall of Fame and Icon Awards at the Doubletree Hotel Anaheim as we honor the skateboarders, industry pioneers and icons that have left an indelible imprint on the history of skateboarding and our culture. Enjoy the ceremony, dinner, live auction and more with all proceeds going to benefit the Skateboarding Hall of Fame and the Go Skateboarding Foundation’s Just One Board initiative. VIP Meet and Greet and dinner starts at 6:00 pm, general admission opens at 7:30 pm. Contact Di Dootson Rose (949) 455-1112 or di@skateboardiasc.org for more info. Tickets available online now: http://bitly.com/skate-hof
• Danny Bearer was an original member of the Hobie team and became the first International Skateboard Champion when he won the inaugural competition in Anaheim in 1965. • As an original Z-Boy, Jay Adams is considered one of the most influential skateboarders of all time. Stacy Peralta has called Jay, “the world’s greatest natural skater.” • Pioneering street skating in the late 80’s and early 90’s, Mark Gonzales cemented the foundation of what we know today as modern skateboarding. • Honing her ability in the famous L.A. schoolyards of the 70’s, Peggy Oki earned her spot as the only female Z-Boy on the hugely influential Zephyr Team. • John Humphrey became the first licensee of a skateboard patent after going into business with Albert C. Boyden to produce the Humco Surfer in 1963. • With the introduction of the polyurethane wheel to skateboarding through Cadillac Wheels in 1972, Frank Nasworthy paved the way for the second great boom of skateboarding in the 1970’s. • One of the most important photographers of his generation, Glen E. Friedman was first published in SkateBoarder magazine in 1976 at the age of 14. • Black Flag gave voice to an anti-authoritarian, non-conformist message that deeply resonated with and inspired skateboarders in the late 1970’s and early 1980’s.
Photography: Danny Bearer - unknown, Jay Adams by Glen E. Friedman, Mark Gonzales by J. Grant Brittain, Peggy Oki by Glen E. Friedman John Humphrey - unknown, Frank Nasworthy by Warren Bolster, Glen E. Friedman by Hugh Holland, Black Flag by Glen E. Friedman
Demystifying Youth Culture’s Marketing Myths - Part 1
by Bill Carter
ASC: Steve Caballero, Christian Hosoi and Todd Richards
ASC: Grete Eliassen and Ashley Fiolek
Newport Beach Film Festival
Action Sports Film Series 2012
April 26-May 3, 2012
NBFF to Host Big Screen Debuts of Decade of Dominance, H2indO, Hicks on Sticks, Man and Machine, Crusty 16 – Outback Attack
The Newport Beach Film Festival (NBFF) proudly announces its 2012 Action Sports Film Series (ASFS), an international showcase of films celebrating athletes, visionaries, filmmakers, cinematographers, pioneers, environmentalists, entrepreneurs, artists and designers who have shaped the action sports culture and cultivated its progression with their innovation, energy and creativity. Emerging on the forefront as the largest action sports cinema event in the nation, the NBFF Action Sports Film Series will take place during the week of the Newport Beach Film Festival (April 26 -May 3, 2012) in Orange County, CA, a location celebrated as the epicenter of the surf wear and action gear industry and the ultimate destination to experience music infused cutting-edge adventure on the big screen. Films will screen at Island Cinema (999 Newport Center Drive in Newport Beach), Triangle Square (1870 Harbor Boulevard in Costa Mesa) and at the Regency Lido Theatre (3459 Via Lido Drive in Newport Beach).
The Festival is proud to welcome WAX, Red Bull, Daphne’s California Greek as sponsors of the 2012 Action Sports Film Series. Co-produced by the Newport Beach Film Festival and Orange County-based ChopShop, with support by SKATEBOARDER Magazine, SURFING Magazine, Blue C Advertising and Concept 73, the NBFF Action Sports Film Series will spotlight nineteen (19) films from around the world. The Action Sports Film Series offers filmgoers an opportunity to experience breathtaking cinematography on the big screen, fascinating cultural journeys, in-depth portrayals and compelling stories that explore the physical, emotional, historical and spiritual realms of surfing, stand up paddle surfing (SUP), paddle boarding, skateboarding, skiing, snowboarding, motocross and other extreme sports. Highlights include red carpet film premieres, spotlight screenings, post-parties, filmmaker panels, athlete guest appearances, autograph signings and the participation of action sports industry leaders.
The 2012 Action Sports Film Series Pass is available for $75 and offers filmgoers an opportunity to enjoy all 19 films in the series. Tickets to individual screenings are $12. Tickets to the Saturday Night Showcase party at Equinox are $25 (21 & over). For tickets, passes, schedule, full synopses and trailers visit www.nbffACTION.com or www.NewportBeachFilmFest.com
WORLD PREMIERES
Crusty 16 - Outback Attack Friday, April 27, 7:00 p.m. - Triangle Square
Decade of Dominance Saturday, April 28, 6:15 p.m. – Lido Theatre
H2IndO Sunday, April 29, 6 p.m. – Lido Theatre
Man and Machine Sunday, April 29, 3:45 p.m. – Triangle Square
Hicks on Sticks Sunday, April 29, 7:45 p.m. – Triangle Square
_____________________________________________
2012 NEWPORT BEACH FILM FESTIVAL ACTION SPORTS FILM SERIES LINEUP AND SCHEDULE
All.I.Can (2011, USA, 72 minutes)
Directed by Dave Mossop, Eric Crosland
Featuring: Callum Pettit, Chris Rubens, Eric Hjorleifson, Ingrid Backstrom, James Heim, JP Auclair, Kye Petersen, Lynsey Dyer, Mark Abma, Rory Bushfield
Over the course of a two-year quest, documentarians hope to channel the energy born from their passions towards being green, sustainable and exhibiting forward thinking. This film strives to unite global mountain culture and bind us together as the leaders of a revolution. We must be inspired to do all we can for the environment, and we must learn how to take that first tiny step in the right direction.
Wednesday - 5/2 - 3:45pm - Triangle Square
The Art of Flight (2011, USA, 80 minutes)
Directed by Curt Morgan
Featuring: Travis Rice, Mark Landvik, John Jackson, Scotty Lago, Nicolas Muller, Eero Niemela, Jeremy Jones, David Carrier-Porcheron, Mark McMorris, Jake Blauvelt, Pat Moore
Equal parts action and adventure mixed with the inevitable drama encountered along the way. Iconic snowboarder Travis Rice and friends redefine what is possible in the mountains. Experience the highs, as new tricks are landed and new zones opened, alongside the lows, where avalanches, accidents and wrong-turns strike. Viewers are immersed in the sometimes successful, often trying quest to open up new, unexplored mountains in remote corners of the world.
Sunday - 4/29 - 12:30pm - Triangle Square
Boardroom (2012, USA, 84 minutes)
Directed by Markus Davids
Featuring: Greg Noll, Bing Copeland, Renny Yater, Hap Jacobs, Donald Takayama, Rich Harbour, Gordon Clark, Terry Martin, Harold Walker, Dick Brewer, Harold Iggy, Mike Eaton, Larry Gordon, Robert August, Mike Hynson, Dick Metz, Mickey Munoz, Bob Bolen, Carl Ekstrom, Bill Stewart, Bruce Jones, Dave Sweet
Before the growth of big corporations and surf culture, a handful of pioneers built wooden surfboards in their garages. Unknowingly, they would eventually come to develop a lifestyle popularized all over the world. This documentary is an exploration of the humble beginnings of surfboard manufacturing and how the passion of these creators has come to popularize the sport and lifestyle around the world.
Thursday - 5/3 - 5:45pm - Triangle Square
Crusty 16 - Outback Attack (2012, USA / Australia, 60 minutes) (World Premiere)
Directed by Jon Freeman
Featuring: Robbie Maddison, Blake Williams, Jackson Strong, Cameron Sinclaire, Steve Mini, Kain Saul, Matt Schubring
The Crusty boys are back at it, going end over end, and over the top - down under! After traveling all around the world and jumping over, in, and through some of the most exotic and coveted locations ever discovered, filmmakers Jon Freeman and Dana Nicholson decided to journey to the sandy beaches, red dirt, and laid-back outlook of Australia to capture the ultimate FMX experience!
Friday - 4/27 - 7:00pm - Triangle Square
A Day at The Pool (2011, USA, 23 minutes)
Directed by Ian Douglass and Eric Fulford
Featuring: Duane Peters, Tony Alva, Stacy Peralta, Skip Engblom, Jay Adams, Steve Olson, David Hackett, Ray Flores, Kevin ‘Worm’ Anderson, Carole Shakely, Wentzle Ruml, Craig Stecyk, Benton Shakely, Shane Borland, James M Parkman, Edward Shairb
A Day at the Pool is a documentary-style film that attempts to uncover the true origins of modern skateboarding. Interviews with Tony Alva, Stacy Peralta, Jay Adams, Steve Olson, Dave Hackett, Duane Peters and the rest of the Dogtown Crew reveal that an anonymous local kid may have been largely responsible for the skateboarding revolution that lead to their success in the late 70s.
Wednesday - 5/2 - 8:15pm - Triangle Square
Decade of Dominance (2012, Australia / USA, 66 minutes) (World Premiere)
Directed by Brent Deal
Featuring: Jamie Mitchell, Dave Kalama, Justin Skinner, Kelly Slater, Gerry Lopez, Rob Machado
Every year the world’s best paddle boarders gather in Hawaii to contest the World Championship of Paddle boarding. To claim the world title the winner must cross one of the world’s most treacherous bodies of water, the 32 mile Ka’iwi channel, aptly named the ‘Channel of Bones’. Since 2002 Jamie Mitchell has made the world title his an incredible nine times. One more victory would cap off a perfect decade of dominance in one of the world’s toughest events.
Saturday - 4/28 - 6:15pm - Lido Theatre
Drop (2010, USA, 58 minutes)
Directed by Marc McCrudden
Featuring: Martin Siegrist, Mischo Erban, Erik Lundberg, Scoot Smith, James Kelly, Louis Pilloni, Kevin Reimer, Brianne Davies, Quinn Dubois, Noah Sakamoto, Zak Maytum
A journey into the mesmerizing world of Downhill Skateboarding and Longboard Free-riding, the craziest underground sport in the world. At times you feel like you’re flying down a mountain road with the athletes at over 60 mph.
Thursday - 5/3 - 6:00pm - Island Cinema
Format Perspective (2011, Ireland, 63 minutes)
Directed by Philip Evans
Featuring: Rich Gilligan, Stuart Robinson, Nils Svensson, Sergej Vutuc, Alex Irvine, Bertrand Trichet
This documentary is an exploration of the work and life experience of six European skate photographers. The film gives insight to the different approaches used by this diverse line-up of photographers and provides a behind-the-scenes look at the process of skate photography. Wednesday - 5/2 - 8:15pm - Triangle Square
H2indO (2012, USA, 66 minutes) (World Premiere)
Directed by Brent Deal
Featuring Dave Kalama, Connor Baxter, Chuck Patterson, Slater Trout, Talia Gangini, Dave Boehne, Jamie Mitchell
An exciting journey with seven of the world’s greatest stand up paddlers as they travel to Indonesia to paddle its most famous surf breaks. The result is a personal and compelling look at these seven athletes and the world’s fastest growing sport.
Sunday - 4/29 - 6:00pm - Lido Theatre
Hicks on Sticks (2012, Canada 115 minutes) (World Premiere)
Directed by Soren Johnstone
Featuring: Ian Comishin, Josh Evin, Kerry McCall, Rich Ellott, Eugene Voykin, JIm Barnum, Shane Wallace, Sean Colig, Shawn Kavanaugh, Matt Scapilatti, Darren Agnew, Jim Ziemlanski, Kerry Cyr, Ian Roberts, Ben Dunn, Mike Honeyman, Neil MacDonald, Kevin Honeymoon
In the summer of 1999, four skateboarders and two bands embarked on a life-changing tour. Yearning to hit the road and inspire kids in rural areas by exposing them to skateboarding and music, they towed a 5,000 pound portable skateboard park behind an old van with failing brakes, traveled 1,800 miles through the mountains of Western Canada, and put on 8 shows in 11 days. Combining footage from the tour with recent interviews, the film spans over a decade in the lives of these young men.
Sunday - 4/29 - 7:45pm - Triangle Square
Lost & Found (2011, USA 64 minutes)
Directed by Doug Walker
Featuring: Aaron Chang, Dan Merkel, Bob Barbour, Bobby Owens, Buttons Kaluhiokalani, Larry Bertleman, Gerry Lopez, Jock Sutherland, Greg Weaver, Rory Russell, Candice Moore
Upon discovering 30,000 negatives in three boxes at a flea market in Los Angeles, CA in 2007, filmmaker Doug Walker set out on a four- year journey around the world to track down the stories behind the photographs, reuniting photographers and surfers with some of the best surfing images ever captured. If stories are not told, they are lost.
Saturday - 4/28 - 6:00pm - Island Cinema
Man and Machine (2011, USA, 115 minutes) (World Premiere)
Directed by Jeff Pakosta
Enter the world of Extreme Enduro, where man and machine are pitted against impossible terrain and a ticking clock to find their personal limits and identity. Some race for the podium, some for the challenge, and some to be able to say they compete in one of the toughest races on earth. For them, it’s not about winning, it’s about finishing.
Sunday - 4/29 - 3:45pm - Triangle Square
Manufacturing Stoke (2011, USA, 80 minutes)
Directed by Pierce Michael Kavanagh
Visiting surfing legends and newcomers, filmmakers travel across the California coast while highlighting the surfing community’s shift from petroleum based products to more organic and responsible components. No other sport is as intrinsically linked to nature, so why are a majority of the materials used environmentally toxic?
Saturday - 4/28 - 12:00PM - Muth Interpretive Center - FREE
Minds In The Water (2011, USA, 85 minutes)
Director: Justin Krumb
Featuring: Dave Rastovich, Howie Cooke, Chris Del Moro, Hannah Fraser, Hayden Panettiere
This is the story of one surfer’s international efforts to help protect dolphins, whales and their ocean environment. Through pro surfer Dave “Rasta” Rastovich’s charismatic journey, witness an adventure spanning the globe from Australia and the Galapagos Islands to Tonga, Alaska and Japan, and witness first-hand how one surfer’s quest to protect dolphins and whales has blossomed into a movement of like minds.
Saturday - 4/28 - 1:45pm - Triangle Square
The Ordinary Skier (2011, USA 77 minutes)
Directed by Constantine Papanicolaou
Featuring: Seth Morrison, Kye Petersen, Jp Auclair, Nate Wallace, Sean Pettit, Dan Treadway, Pep Fujas, Dave Rosenbarger
For Seth Morrison, skiing is much more than a sport or job, it’s a way of life. Through hard work and dedication, Morrison has become one of the best skiers in the world. This film traces his journey from the middle class suburbs of Chicago to the Colorado Rockies and into the underground ski-bum subculture that would eventually become Freeskiing. This is the story of how a collection of misfits turned an elite sport upside down, and how an ordinary kid chased his dream and became one of skiing’s most iconic heroes.
Wednesday - 5/2 - 8:15pm - Island Cinema
Stacked (2011,USA 15 minutes)
Directed by E.j. Mcleavey-Fisher, Patrick Cummings
Featuring: Balaram Stack, Kelly Slater
When the Quiksilver Pro surf competition makes an unprecedented stop in the small town of Long Beach, New York, a 20-year-old local surfer must represent his hometown against legendary surfing professionals.
Thursday - 5/3 - 6:00PM - Island Cinema
Surfing The Wild East (2012, Bulgaria / Turkey /Azerbaidjan /Germany, 24 minutes)
Directed by René Eckert
Featuring: Jan Walsh, Perth Handlick, Gary Saavedra
In an attempt to expose new surf territory with a fever for adventure and foreign land, a group of professional surfers set out on a three-week adventure through the Caucasus Eurasia to surf the Caspian Sea.
Saturday - 4/28 - 6:00pm - Island Cinema
Winter (2011, USA 90 minutes)
Directed by Steve Bellamy
Featuring Sarah Burke, Rory Bushfield, Ted Ligety, Simon Dumont, Sean Pettit, Mike Wilson, Melissa Arnot, Karina Hollekim, Ted Davenport, Matt Reardon, Johnny Decesare, Chip Hildebrand, Kris Holm, Kirk Bauer, Steve, Phil & Andy Mahre A variety of mountain sport athletes showcase their daring brand of athleticism in the world’s most amazing landscapes—riding a unicycle on a 2,500-foot cliff with a tire hanging over the edge, ski jumping a 210-foot cliff with a swan dive, climbing Mt. Everest with a broken foot and more. Facing dire consequences for failure, these athletes risk life and limb in a breathtaking exploration of what “extreme” really means.
Monday - 4/30 - 7:45pm - Island Cinema
Wyoming Triumph - a workingmans ski and snowboard feature (2011, USA, 52 minutes)
Directed by Chris Kitchen, Sam Pope
Featuring: Rob Lapier, Trevor Hiatt, Trevor Thomas, Max Hammer, Matt Luczkow, North Parker, Tucker Mead, Hannah Horrigan
Journey deep into the mountains of Wyoming with a group of dedicated skiers to explore the treasures of the state with the most rugged, remote landscape in the lower forty-eight states. After two years of scouting the vast terrain of Wyoming for the most unskiable locations, this group ventures into remote mountains where hunting rifles are more popular than skis and take on countless broken bones and close calls on their way to the adventure of a lifetime.
Tuesday - 5/1 - 7:00pm - Island Cinema
March 25, 2012
Trishredathon 2012 to benefit Stoked LA
Hey LA! Perk your ears for this. Stoked is hosting its first ever Trishredathon on March 25, 2012. It will be a day of snowboarding, surfing and skating to benefit Stoked Los Angeles.
There’s a minimum fundraising commitment of $250 to register with scaled pricing after that. We’re hoping to raise $25,000 for Stoked Los Angeles, so tell all your friends!
You can hop on a bus with Stoked or opt to drive yourself.
Register Here: http://bit.ly/trishredathonapp
When you’re done filling out the application, please start up your fundraising page here:
http://www.crowdrise.com/trishredathon2012
Once you’ve registered you’ll receive an email with info you can share with your network to help you raise funds.
THANK YOU AND HAPPY SHREDDING
