Brands helping Athlete Recovery Fund (ARF)

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Marketing to Kids: A Time for Playing by the Rules

By Brian Socolow

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February 2, 2010
BRA Retailer Survivor Series
ASR - San Diego, CA

The Board Retailers Association (BRA) is hosting two Retailer Survivor Series one day prior to the opening of the Surf Expo trade show on January 13, 2010 and the ASR trade show on February 2, 2010. Retailers are encouraged to take advantage of the trip to the trade shows by attending a full-day of certified retail education focused on current market issues facing specialty retailers. The primary purpose of the Retailer Survivor Series is to educate retailers and provide the tools necessary to continue to survive the market and increase profitability. The Retailer Survivor Series is an eight track program with two tracks running simultaneously at each show:

ASR – February 2, 2010
San Diego Convention Center
San Diego, CA

Course I - Merchandising
Includes analytical trends, pricing and promotion, OTB, inventory budgeting and control, cash flow structuring and private label production.

Course II - Digital Retailing
Includes online retailing, driving web traffic, web analytics, social marketing and targeting the youth market.

REGISTER NOW (CLICK HERE)
BRA Member $75
Non-BRA Member $100

The Retailer Survivor Series utilizes interactive seminars, presentations, workshops and roundtables designed to encourage dialogue, education, interaction and involvement among all sectors of the industry. Make the most of your visit to Surf Expo and ASR by registering for the BRA Retailer Survivor Series – the preeminent educational and networking opportunity for show attendees.

*Both the Merchandising and Digital Retailing  courses will run simultaneously from 10:00am - 6:00pm, February 2, 2010 at the San Diego Convention Center. Registrants must choose one course for the day in order to receive certification.

January 13, 2010
BRA Retailer Survivor Series
Surf Expo - Orlando, FL

The Board Retailers Association (BRA) is hosting two Retailer Survivor Series one day prior to the opening of the Surf Expo trade show on January 13, 2010 and the ASR trade show on February 2, 2010. Retailers are encouraged to take advantage of the trip to the trade shows by attending a full-day of certified retail education focused on current market issues facing specialty retailers. The primary purpose of the Retailer Survivor Series is to educate retailers and provide the tools necessary to continue to survive the market and increase profitability. The Retailer Survivor Series is an eight track program with two tracks running simultaneously at each show:

Surf Expo – January 13, 2010
Orange County Convention Center West Hall Room 230A & B
Orlando, FL

Course I - Marketing & Brand Management
Includes community centric retailing, customer service strategies, media management, special events and advertising.

Course II - Store Design & Operations
Includes visual merchandising, retail design, store environment, fixtures, rental shop efficiency, real estate and lease negotiations.

REGISTER NOW (CLICK HERE)
BRA Member $75
Non-BRA Member $100

The Retailer Survivor Series utilizes interactive seminars, presentations, workshops and roundtables designed to encourage dialogue, education, interaction and involvement among all sectors of the industry. Make the most of your visit to Surf Expo and ASR by registering for the BRA Retailer Survivor Series – the preeminent educational and networking opportunity for show attendees.

*Both the Marketing & Brand Management and Store Design & Operations courses will run simultaneously from 10:00am - 6:00pm, January 13, 2010 at the Orange County Convention Center. Registrants must choose one course for the day in order to receive certification.

December 10, 2009
“Inside the La Jolla Group”

Insight: Toby Bost, CEO of La Jolla Group

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