Senior Vice President, Brand Marketing
Disney ABC Networks Group
Adam Sanderson is Senior Vice President, Brand Marketing, Disney ABC Networks Group, a position he has held since August 2001. He oversees the development of strategic brand marketing initiatives which includes public affairs programs for the cable television networks within the division. He also leads the brand management and franchise management teams responsible for maximizing the kids’ TV properties (e.g. “Camp Rock,” “High School Musical,” “Hannah Montana,” “Mickey Mouse Clubhouse”) across multiple lines of business at The Walt Disney Company. In addition Sanderson oversees all synergy initiatives in support of Company priorities. He also has oversight of the Disney ABC Networks Group’s special events and creative services departments.
Previously Sanderson was Senior Vice President, Marketing, of the then-named ABC Cable Networks Group, overseeing the marketing, consumer and trade advertising, national and local promotions, event marketing, online, brand management and synergy efforts. He joined the Company in March 1997 as Vice President, Marketing for Disney Channel and was primarily responsible for creating consumer and trade promotions and event marketing. Disney Channel’s PremEars in the Park and Bear in the Big Blue House LIVE, two signature events for the network, were created, developed and implemented under his direction.
Prior to Disney Channel, Sanderson was Vice President of Promotion Marketing for FX Networks, Inc., where he was responsible for creating strategic promotions and overseeing all consumer and affiliate promotions for both FX and FXM: Movies from Fox. He created and spearheaded the successful FX campaigns as “FX Everywhere” and “Breakfast Time Anytime/Fall Consumer Promotion.”
Earlier Sanderson was Promotion Director at Conde Nast Traveler in New York. Prior to his stint in the publishing field, he was President and Founder of Sanderson Associates, an entertainment-marketing firm that produced special events and concerts. He also worked for Affiliate Artists, a non-profit performance arts organization based in New York, serving as director of marketing and development.
In 1996 Sanderson was named PROMAX’s Cable Promotion Executive of the Year. He is a member of CTAM-Southern California Chapter, PMA and PROMAX. He graduated from the University of Albany with a Bachelor of Arts degree in Rhetoric and Communications. Sanderson, a native New Yorker, resides in Los Angeles.