Angelo Ponzi

Angelo Ponzi
Senior Marketing Executive and co-founder - Board-Trac, Inc.

Angelo is a Senior Marketing Executive and co-founder of Board-Trac, Inc. and Craft Brand Support, LLC, with extensive experience in the field of marketing, developing and directing comprehensive market/product, research and communications plans for a variety of package goods, retail, consumer, food/beverage, business-to-business, high-tech, medical and financial clients. As a proactive, out-of-the-box thinker, Angelo has demonstrated his ability to research and identify company issues and problems and strategize solutions. His key strengths include understanding the consumer/end user by utilizing both primary and secondary information and filtering through it to identify the essence of a strategy. Angelo has led both small and large teams and has worked with global, national, regional and start-up companies with very large to small budgets. He has worked with products in all stages of their lifecycle from inception to implementation. Angelo’s focus is on the brand and how it relates to the consumer/user, a consumer-centric approach. He is an active public speaker on general marketing communications and youth research and has been an instructor of marketing and advertising at the University of California, Irvine for several years.