Twitter
Facebook
Bill Carter
Bill Carter
Partner - Fuse Marketing
Since 1995, Bill has developed Fuse into the leading action sports and youth culture marketing firm in the United States. Bill was a 2001 recipient of Sports Business Journal’s Forty Under 40 Award as one of the “most influential and important young executives in sports” and was the first action sports marketer to receive the award.
For over a decade, he has counseled many of the most important corporate sponsors, media, athletes, and properties in action sports including:
• Strategy for Mountain Dew’s action sports marketing platform since 1996
• On-site activations for more than 30 Summer and Winter X Games sponsors
• PR for Association of Surfing Professionals
• Programs for core brands including Skateboarder magazine, Fox, Quiksilver, Burton and Orage
• And in 2008/9, Bill developed product launch strategies for two of the most iconic brands in sports - Gatorade and Converse - to enter action sports for the first time in their storied histories
Bill is proud that in the last 2 years Fuse has been recognized across various media, including:
• 2009 Event Marketing magazine’s Grand Ex Award for the year’s top campaign
• 2009 Bulldog Award for Public Relations
• 2008 Promo magazine’s Top 100 promotional agencies
• 2007 Sports Emmy Nomination for Outstanding Broadband
Bill is a graduate of Gettysburg College (Creative Writing) and Michigan State University (Sports Management). Bill lives in Brooklyn, NY with his wife and perfect 7 month old daughter who is still learning how to sleep.
Suggested Reading:
