Braden Dahl

Braden Dahl
Strategic Business Unit Manager – Action Sports, New Era Cap Company

Inside the industry for 10 years, Braden has helped build the action sports division of New Era’s global business, targeting strategic partnerships with a focus on skateboarding, surfing, snowboarding, motocross, BMX, wakeboarding and street culture.

Directing the vision of the New Era brand within the action sports lifestyle segment, Braden has strategically aligned and built comprehensive marketing and product platforms with the most influential brands, including but not limited to; Oakley, DC Shoes, Billabong, Red Bull, Fox Racing, USA Surfing, Metal Mulisha, 686, and the Transworld Media group, as well as with premiere athletes such as Danny Way, Greg Lutzka, Ryan Sheckler, James Stewart and Carey Hart.

Before joining New Era in 2006, Braden handled marketing for MAG Acquisitions, a southern California company focused in the motorsports industry. Prior to that, he handled sports marketing for No Fear.