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Bruce McDermott
Bruce McDermott
Group Director, Brand Integration - Saatchi & Saatchi
Bruce is a three-year Saatchi & Saatchi LA veteran, heading up the sponsorships, events, promotions and digital media disciplines supporting clients Toyota and EMI.
Prior to Saatchi, he did a 20-year run with Wunderman (part of Young & Rubicam Brands) as a SVP Practice Leader for promotions, retail marketing, events and sponsorships supporting clients, Lincoln Mercury, El Pollo Loco, Taco Bell and Chevron.
Since its founding in 1975, the West Coast office of Saatchi & Saatchi has been creating world-famous creative ideas on behalf of its clients. In 2006, the agency’s innovation played a vital role in Toyota’s selection as Marketer of the Year by Advertising Age and BrandWeek and as Media Client of the Year by MediaPost magazine. Saatchi & Saatchi LA is the agency of record for Toyota Motor Sales, U.S.A., and it also serves Toyota Dealer Associations and Procter & Gamble. The LA office is the third largest in the global network of ideas company Saatchi & Saatchi, part of Publicis Groupe.
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