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Dustin Robertson
Dustin Robertson
Chief Marketing Officer - Backcountry.com, DogFunk.com
Dustin Robertson is the Chief Marketing Officer of Backcountry.com and its ASR specialty shop, DogFunk.com. He is responsible for thebranding, promotion, customer acquisition and customer relationshipmanagement for Backcountry.com’s 10 online specialty stores.
Dustin joined Backcountry.com in 2000 and has directed initiatives insupport of the Backcountry.com stores’ “Center of Gear Knowledge”community strategy, including One Deal at a Time (ODAT), theathlete/team program, and the recent Community development initiative.
DogFunk.com’s Community initiative allows customers to be the expertson gear in an integrated online community through personal gearreviews, interactive peer-to-peer Q&A, customer-submitted images, gearlists and more. The goal is to provide the best research experience tothe customer so they start their shopping with Dogfunk.com.
Under Dustin’s direction, all of Backcountry.com’s retail stores havea vendor marketing team whose sole purpose is to help vendorsmerchandise and promote the products that they sell. Dustin alsomanages a business development team charged with identifying the bestopportunities for corporate growth. Dustin graduated from theUniversity of Utah with a BS in marketing and did intensepost-graduate work at the University of Snowbird at Alta.
Dustin believes in actively promoting small boutique brands that arethe heart and soul of the action sports industry.
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