Twitter
Facebook
Kathleen Gasperini
Kathleen Gasperini
Co-founder, Senior Vice President of Label Networks
Kathleen Gasperini is internationally acclaimed as an industry leader when it comes to global youth culture marketing, research, and branding strategies, and is the co-founder of Label Networks, the leader in delivering global youth culture intelligence and news from the heart of opinionated youth environments. Based on 15 years experience from running grassroots to global events and campaigns, branding, and visionary marketing and writing, her work and that of Label Networks has appeared in the New York Times, BrandWeek, Advertising Age, Yahoo! Financial News, the AP, Philadelphia Inquirer, St. Petersburg Times, San Francisco Bay Guardian, Sports Illustrates, Red Nova, Elle, Vogue, Spin, Vibe, Bread & Butter Magazine, Transworld Publications’ Surfing, Skateboarding, and Snowboarding.
In 2000, she co-founded Label Networks to bridge the gap between corporations trying to access the youth marketplace and the lack of useful information needed about the fast-changing landscape. Label Networks began by creating new methods to gain constantly fresh data about the global youth marketplace accurately and quickly. By collaborating efforts with youth culture experts and technology-based research developers, Label Networks digitally measures pinpoint consumer preferences which are then delivered quickly to subscribers. A smart combination of science, experience, passion, and intuition are what backs Label Networks’ forecasting and intelligence news.
Formerly, Kathleen worked among leading youth culture magazine titles, including positions as the Senior Editor of Powder and Snowboarder Magazines under Surfer Publications, and the editor of Women’s Sports & Fitness. She was the technical writer for the IMAX movie “Extreme,” and is the co-founder of the non-profit youth-focused foundation, Boarding for Breast Cancer, for which she received a Humanitarian Award from Snow Sports Industries of America. Kathleen was the publisher of the original, music, fashion, sports, and youth lifestyle magazine, W.i.g. Magazine–for Women in General, and has been published by Harper Collins for her book “Pretty Good for a Girl—the Autobiography of Tina Basich, a Snowboarding Pioneer.”
Traveling extensively to various leading-edge conferences, Kathleen is also the primary speaker representing Label Networks’ Global Youth Culture Studies and intelligence, working with brands, agencies, designers, and thought-leaders regarding trend forecasting from youth markets across North America, Europe, Mexico, Japan, and China, as well as Label’s humanitarian research work on environmentalism and Africa. Kathleen is a graduate of St. Lawrence University and the University of Nairobi with a B.A. in Economics and Third World Studies. She is fluent in Kiswahili.
Among Label Networks’ Clients: Apple Computer, adidas Originals, Footlocker Europe, Sunkist, Dickies, Pacific Sunwear, Timberland, Teva, Vans, Fox Racing Europe, Origin Designs Agency, K-Swiss, Reebok, Toyota, RedBull, Oakley, Airwalk, Fourstar Distribution, O’Neill Europe, Braun, Siemens, Motorola, Nokia, Verizon Wireless, AT&T, Ford, Dodge, KIA, Fuel TV/Fox Sports, Creative Artists Agency, Macy’s, Virginia Commonwealth University.
Suggested Reading:
