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Ray Ibe
Ray Ibe
Founder / CEO - SecretHandShake
Ray Ibe is currently the Founder/CEO of SecretHandShake, LLC. Founded in 2005, SecretHandShake is a full-service marketing agency specializing in connecting large corporations with the youth market by use of traditional, online, mobile and technology strategies. Clients include Live Nation, Logitech, Journeys, TY KU and various entertainment companies. Mr. Ibe also currently co-manages Danny Way and is a managing partner in MegaRamp Events, LLC.
From 1999 to 2006, Mr. Ibe served as the Senior Director of New Media and Business Development for Interscope, Geffen, A&M Records (IGA). His responsibilities included producing, developing, and maintaining the digital marketing and technology strategy for numerous multi-platinum artists. Mr. Ibe was also instrumental in the development of IGA’s lifestyle marketing and business development division/agency, Translation, which specialized in selling marketing strategies to corporations trying to connect with the youth market. Clients included Coca Cola, Pepsi, McDonalds, ESPN, HP, TiVo and Vans Shoes.
From 1996 to 1999, he served as one of the founders of New Media for Capitol/EMI and Blue Note Records developing online strategy, e-commerce and business development for both labels.
Mr. Ibe has been a voting member of The Recording Academy (Grammy Awards) since 2003 as has produced and worked on DVDs for several multi-platinum artists.
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