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Shon Tomlin
Shon Tomlin
Senior Vice President of Programming and Marketing - FUEL TV
Shon Tomlin is Senior Vice President of Programming and Marketing for FUEL TV. In his role, he’s responsible for establishing the channel’s programming and marketing strategies as it pursues both domestic and international growth across all media platforms. He also manages the development and production of commissioned original series. Additionally, Tomlin oversees multiple groups including music, scheduling, licensing, research, integrated marketing, and on-air promotions.
Prior to his current role at FUEL TV, Shon was VP of Programming & Development where he developed and supervised series including Built to Shred, The Captain & Casey Show, American Misfits, Thrillbillies, The Moto, The Adventures of Danny & The Dingo, and many others. In 2003, Shon joined FUEL TV during its start-up phase as Executive Producer where he co-developed and executive produced its first original series and co-supervised its production team.
Previously, Shon was founder and President of Groove Inc., an Emmy Award winning production and marketing company that provided consultation and services across television, print, live events, music supervision, and media distribution. Groove Inc. forged strong relationships with media companies such as ESPN, MTV Networks, Warner Bros., FOX Family, and AOL. Established as an authentic connection to youth culture, Groove bridged the gap between mainstream media and core music, sports, and youth properties.
By 1995 Groove had established itself as a first mover in new media by partnering with then internet leader AOL and its pioneering youth web portal, Surflink. Shortly after, Groove partnered with BMX legend and X Games star Mat Hoffman to produce ESPN’s first action sports comedy and lifestyle series, Kids in the Way. The series broke new ground creatively and established a new model in cost-effective production through the cutting edge employment of digital editing, state-of-the-art camera rigs, and digital video. In the late 90s, Groove was also credited with developing and producing the world’s first fully produced live webcasts with major record labels, Capitol and Warner Bros.
After shifting the focus of the company to television development and producing, Tomlin pursued a rumor about Fox Cable Network’s launch of an action sports network, beginning his tenure at FUEL TV.
Shon currently resides in Manhattan Beach, California and is an avid snowboarder, casual surfer, and resident DJ at one of Manhattan Beach’s popular night spots.
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