Troy Michels

Troy Michels
Lifestyle Marketing - Target

Troy Michels heads the Lifestyle Marketing program for Target Corporation in Minneapolis, MN.

A native of Minnesota, Troy began snowboarding and skateboarding in kindergarten.  He went on to spend a few summers in Whistler, B.C. on Blackcomb Glacier, which began his path to a career in “the industry.”  After interning for K2, Troy spent nearly three years in Colorado working at Aspen Skiing Company in Marketing.  He’s been with Target for more than five years, building the Lifestyle Marketing program, which focuses on extending the brand on the ground level within various worlds like action sports, gaming & music.

Target currently sponsors seven athletes, including Shaun White, Mat Hoffman, Nate Adams, Kevin Robinson, Ryan Dungey,  Alex Prochazka and Simon Dumont.

Suggested Reading:

1. Alyssa Roenigk
2. Shon Tomlin