February 2, 2010
BRA Retailer Survivor Series
ASR - San Diego, CA
The Board Retailers Association (BRA) is hosting two Retailer Survivor Series one day prior to the opening of the Surf Expo trade show on January 13, 2010 and the ASR trade show on February 2, 2010. Retailers are encouraged to take advantage of the trip to the trade shows by attending a full-day of certified retail education focused on current market issues facing specialty retailers. The primary purpose of the Retailer Survivor Series is to educate retailers and provide the tools necessary to continue to survive the market and increase profitability. The Retailer Survivor Series is an eight track program with two tracks running simultaneously at each show:
ASR – February 2, 2010
San Diego Convention Center
San Diego, CA
Course I - Merchandising
Includes analytical trends, pricing and promotion, OTB, inventory budgeting and control, cash flow structuring and private label production.
Course II - Digital Retailing
Includes online retailing, driving web traffic, web analytics, social marketing and targeting the youth market.
REGISTER NOW (CLICK HERE)
BRA Member $75
Non-BRA Member $100
The Retailer Survivor Series utilizes interactive seminars, presentations, workshops and roundtables designed to encourage dialogue, education, interaction and involvement among all sectors of the industry. Make the most of your visit to Surf Expo and ASR by registering for the BRA Retailer Survivor Series – the preeminent educational and networking opportunity for show attendees.
*Both the Merchandising and Digital Retailing courses will run simultaneously from 10:00am - 6:00pm, February 2, 2010 at the San Diego Convention Center. Registrants must choose one course for the day in order to receive certification.
January 28-31, 2010
Winter X Games
Aspen, CO
group Y will be holding a number of events & special access for our members at this year’s Winter X Games 14 in Aspen, CO.
Ride with group Y
On Saturday and Sunday, group Y members will meet to go snowboarding & skiing together. We will be meeting at 11am at Team ESPN Tent in front of Boarding For Breast Cancer (B4BC) booth in the Winter X Games vendor village.
Special Guest Lounge Passes & Winter X Games VIP Credentials:
Available are Special Guest Lounge Passes and Winter X Games VIP credentials to all days of the events.
If you are interested in a VIP or Special Guest Lodging package and would like more details, please contact: group Y
info@groupYnetwork.com
Competition Schedule By Day
Thursday, Jan. 28, 2010
10 a.m. – 12 p.m. Skiing Slopestyle Men’s Elimination
11:30 a.m. – 1 p.m. Snowmobile Freestyle Elimination
1 p.m. – 2:30 p.m. Skiing Slopestyle Women’s Final
4:30 p.m. – 6 p.m. Snowboard SuperPipe Women’s Elimination
7 p.m. – 8:30 p.m. Snowboard SuperPipe Men’s Elimination
7 p.m. – 9 p.m. Snowmobile Freestyle Final
Friday, Jan. 29, 2010
10 a.m. – 12 p.m. Snowboard Slopestyle Men’s Elimination
12 p.m. – 1:30 p.m. Skiing Skier X Men’s & Women’s Qualifying
4:30 p.m. – 5:30 p.m. Skiing SuperPipe Women’s Final
5:30 p.m. – 6 p.m. Skiing Big Air Elimination
6 p.m. – 7 p.m. Snowmobile Best Trick Final
7 p.m. – 7:30 p.m. Skiing Big Air Final
7:30 p.m. – 9 p.m. Snowboard SuperPipe Men’s Final
Saturday, Jan. 30, 2010
10 a.m. – 11 a.m. Mono Skier X Qualifying
10 a.m. – 12 p.m. Snowboard Slopestyle Women’s Elimination
2 p.m. – 3:30 p.m. Snowboard Snowboarder X Men’s & Women’s Final
2:30 p.m. – 4 p.m. Skiing Slopestyle Men’s Final
5 p.m. – 6:30 p.m. Skiing SuperPipe Men’s Elimination
7 p.m. – 7:30 p.m. Snowboard Big Air Elimination
7:30 p.m. – 8:30 p.m. Snowboard SuperPipe Women’s Final
8:30 p.m. – 9 p.m. Snowboard Big Air Final
Sunday, Jan. 31, 2010
10 a.m. – 12:15 p.m. Skiing Skier X Men’s & Women’s Final
10:15 a.m. – 11:15 a.m. Snowmobile SnoCross Round 1
11:45 a.m. – 12 p.m. Snowmobile SnoCross Last Chance Qualifying
12 p.m. – 1 p.m. Snowboard Slopestyle Women’s Final
12:15 p.m. – 12:30 p.m. Adaptive SnoCross
1 p.m. – 1:30 p.m. Snowmobile SnoCross Final
1:30 p.m. – 2:45 p.m. Mono Skier X Final
2 p.m. – 3:30 p.m. Snowboard Slopestyle Men’s Final
5 p.m. – 6:30 p.m. Skiing SuperPipe Men’s Final
6:30 p.m. – 7:30 p.m. Snowmobile Knock Out Final
7:30 p.m. – 8 p.m. Skiing SuperPipe High Air Final
Schedule subject to change
January 13, 2010
BRA Retailer Survivor Series
Surf Expo - Orlando, FL
The Board Retailers Association (BRA) is hosting two Retailer Survivor Series one day prior to the opening of the Surf Expo trade show on January 13, 2010 and the ASR trade show on February 2, 2010. Retailers are encouraged to take advantage of the trip to the trade shows by attending a full-day of certified retail education focused on current market issues facing specialty retailers. The primary purpose of the Retailer Survivor Series is to educate retailers and provide the tools necessary to continue to survive the market and increase profitability. The Retailer Survivor Series is an eight track program with two tracks running simultaneously at each show:
Surf Expo – January 13, 2010
Orange County Convention Center West Hall Room 230A & B
Orlando, FL
Course I - Marketing & Brand Management
Includes community centric retailing, customer service strategies, media management, special events and advertising.
Course II - Store Design & Operations
Includes visual merchandising, retail design, store environment, fixtures, rental shop efficiency, real estate and lease negotiations.
REGISTER NOW (CLICK HERE)
BRA Member $75
Non-BRA Member $100
The Retailer Survivor Series utilizes interactive seminars, presentations, workshops and roundtables designed to encourage dialogue, education, interaction and involvement among all sectors of the industry. Make the most of your visit to Surf Expo and ASR by registering for the BRA Retailer Survivor Series – the preeminent educational and networking opportunity for show attendees.
*Both the Marketing & Brand Management and Store Design & Operations courses will run simultaneously from 10:00am - 6:00pm, January 13, 2010 at the Orange County Convention Center. Registrants must choose one course for the day in order to receive certification.
January 13, 2010
Women In Business: Experience to Inspire
Santa Monica, CA
Women in Business: Experience to Inspire
Designed to inspire individuals through the contributions of influential women in sports marketing.
Created by Tadpole Marketing
In partnership with Stanton & Company
This highly anticipated event is designed to inspire individuals through the contributions of influential women in sports marketing. The unique format includes a networking reception, a panel of experts and through our round-table discussions, allows attendees to get face-time with the panelists instead of being a number in a crowd.
January 13, 2010
6pm-10pm
Red Bull HQ
Santa Monica CA
Join for a Special Evening celebrating women in sports marketing. Our panel includes:
- Laura Gentile: VP, Office of the President, ESPN
- Jessica Mendoza: President Women Sports Foundation
- Mary O’Connor: Director of Olympic Marketing at the Marketing Arm
- Julie Solwald: VP of Sports Marketing for Paul Mitchell
- Amy Stanton: Founder and CEO at Stanton & Co
- Diane Thibert: Global Director of PR for Oakley
This year they have added a live musical performance aspect to our Networking Hour. Chicago-based Daphne Willis opens up the night with an acoustic set.
$30 per-registration, $40 at the door
Students $15 pre-registration, $25 at the door
Space is limited–register today! www.wib.tadpolemarketing.com
Food and beverages included in ticket price…and proceeds to benefit Women’s Sports Foundation, a non-profit dedicated to advancing the lives of girls and women through sport and physical activity
WHAT’S TADPOLE
Tadpole is a 100% women owned marketing and consulting company that specializes in Project Management, Event Marketing and Consulting. We are creative experts on how to impact any given target market. We are passionate about empowering fellow women in business and empowering women to succeed in the business place.
WHAT’S STANTON & COMPANY
Stanton & Company LLC represents both athletes and brands. We develop, execute and evaluate strategic marketing and communications programs, sports and special events, sponsorship opportunities, public/media relations programs, Olympic activation, and branded content ideas to promote our athletes and our brands.
January 8, 2010
I Am Snowboarding
Portland, OR
December 10, 2009
group Y Industry Discussion “Inside the La Jolla Group”
Irvine, CA
December 8, 2009
Executive Roundtable with Pac Sun CEO
Huntington Beach, CA

Executive Roundtable with Gary Schoenfeld
Join Shop-Eat-Surf’s Tiffany Montgomery for a one-on-one interview with Pacific Sunwear CEO Gary Schoenfeld
Tuesday December 8, 2009
8:30 AM - 11:30 AM Pacific
Shorebreak Hotel
500 Pacific Coast Highway (between 5th & 6th)
Huntington Beach, CA 92648
714.861.4470
Tiffany will interview Pacific Sunwear CEO Gary Schoenfeld in front of a live audience, and afterward he will take questions from the group.
Tiffany will ask Gary about the changes he is making at PacSun, the role of brands at the company’s stores, the changing consumer, what PacSun has learned about the juniors market and more.
Breakfast and coffee will be served, and in addition to the formal program, we’ll have plenty of time for informal discussions before and after the session.
Thanks to Title Sponsor Luce, Forward, Hamilton & Scripps and Event Sponsors UTC Retail, Agenda and the Shorebreak Hotel for their support, which helps us bring you this event.
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GROUPS If you are interested in registering a group from your company for this event, please email us.
GETTING THERE The Shorebreak Hotel is on PCH in Huntington Beach, just north of Main Street between 5th and 6th.
PARKING Valet parking is included in your registration. From PCH, turn onto 6th Street. continue on 6th to the first stop sign (Walnut), make a right, then an immediate right onto 5th to the valet stand and the hotel entrance. Self parking is also available in the lot beneath the hotel.
BOOK A ROOM The Shorebreak Hotel is extending a special group rate of $129 for our event attendees on Monday evening, December 7.
PLEASE NOTE There will be absolutely no refunds or cancellations accepted after Friday, December 4th. Thanks for your understanding.
December 5, 2009
Stoked Spirit of the Holidays
Los Angeles, CA
Stoked Mentoring presents Stoked Spirit Of The Holidays. Join us on December 5 as we celebrate philanthropy and community with this inaugural wintertime event!

Spirit Animal
for $5 off Spirit ticket and VIP tickets
November 19, 2009
Sports Networking Happy Hour LA
Culver City, CA
October 21, 2009
group Y discussion
Seattle, WA

group Y & evo Panel Discussion & Gathering; “Is Green the New Black?”
group Y & evo present a collaborative networking and educational event in Seattle, WA
Wednesday October 21, 2009
7:30 PM - 11:30 PM
evo
122 NW 36th St.
Seattle, WA 98107 map
206.973.4470
Is Green the New Black?
A panel discussion on “Staying Ahead of and True to the Challenges of Sustainability,” presented by group Y, evo and FUEL TV.
Please join us at evo’s retail store and headquarters on Wednesday evening for industry-focused discussion, food and beverages, and socializing.
Speakers include:
+ Dennis Madsen – former REI CEO, evo Board of Directors
+ Mikey Leblanc – Founder & Principal of Holden Outerwear, Pro Snowboarder
+ Chris Rudolph - Director Of Marketing Services at Stevens Pass Resort
Doors will open at 7:30 p.m. Apps, beer and wine will be provided.
The panel discussion will begin at 8:00 p.m.
group Y and evo invite all those involved with the action sports, entertainment & communications industries to attend. College Students interested in action sports and youth marketing are welcome to join us.
PLEASE READ:
-Pre-registration ends on Tuesday, October 20th at midnight. If you are not pre-registered and paid before it closes, you must pay the walk-up fee of $25–CASH ONLY–at the door.
-If you need a receipt for business purposes, please use pre-pay!
-If you have any other questions and/or problems with registration, please email us.
About evo
evo explores the collaboration between culture and sport by seamlessly joining art, music, streetwear, skateboarding, snowboarding, skiing and wakeboarding. Our aim is to bring all things relevant to the urban, action sports lifestyle into one creative space. Whether it is on the website, on the phone or in our store, our aim is to make all who come into contact with evo feel welcome and excited about their experience.
For more information on evo visit: evogear.com.
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