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June 30, 2010
Transworld Business / group Y Panel Discussion
Irvine, CA
Transworld Business / group Y Panel Discussion Series
“The Expanding Umbrella of Action Sports- Why Moto is the Next It Thing”
Wednesday, June 30th, 2010
6:30pm-10pm
La Jolla Group >>map
14350 Myford Rd
Irvine, CA 92606
group Y and Transworld Business have teamed up to bring you a panel of top brand and retail experts to discuss this emerging market as featured in the June issue of Transworld Business and what it means for the industry.
Panelist include:
- Bill Gage - VP of Marketing, Metal Mulisha
- Brian Cassaro - Marketing Director Action Sports, DC
- Troy Powell - MX Brand Manager, Volcom
- Jim Anfuso - Director of Global Marketing, Fox Head
- Pete Kershaw - VP GMM, West 49 & Compound Ride Shop
- Duke Edukas- Owner, Surfside Sports
Moderated by Marc Fiore, publisher of Transworld Motocross
A multi-billion-dollar lifestyle and clothing industry has sprung up around boardsports, but motocross has been a bit late to the party, primarily due to the lack of distribution of softgoods in core moto retailers, leaving a huge market underserved. Today that gap is closing fast as brands and retailers see the massive opportunities and look to span the parallel lifestyles of young, energy drink and adrenaline fueled customers.
Motocross draws nearly 50,000 malleable fans to races on any given weekend. Supercross has an estimated 32 million followers in the U.S. alone. The three largest motorcycle parts and accessories distributors net over one billion dollars in sales annually. There is an estimated seven to ten thousand motorcycle retailers, and those retailers and the millions of enthusiasts are distributed around the country in areas that are traditionally hard for surf, snow, and, to a lesser extent, skate to infiltrate. Factor all of this in, and you begin to wonder why it has taken so long for moto to get so much attention from retailers and brands looking to fill the gaps, expand distribution, and grow sales in a post-bubble world.
Looking out on the horizon, moto is the next it thing for action sports. Acquisitions, licenses, and distribution deals will be peppering the news for the foreseeable future.
REGISTRATION
$30 at the door (cash) (Space still available tonight)
$25 Pre-Registration (online registration is now closed)
- includes admission to panel discussion, food & drinks, networking opportunities, and 1 year subscription to Transworld Business VIP Membership
$20 - Transworld Business VIP Members - please enter promo code at check out - must pre register to get this discount, no walk-ups
$80 - Transworld Business / group Y Panel Discussion Series Package Click here to Register
- pre-register now for all 4 upcoming panels and 1 year subscription to Transworld Business VIP Membership
Doors will open at 6:30 p.m. Apps, drinks, beer and wine will be provided.
The panel discussion will begin promptly at 7:30 p.m.
group Y and TransWorld Business invite all those involved with the action sports, youth marketing, brand marketing, entertainment & communications industries to attend. College Students interested in action sports and youth marketing are welcome to join us.
PLEASE READ:
-Pre registration ends on Tuesday, June 29nd at midnight. If you are not pre-registered and paid before it closes, you must pay the walk-up fee of $30-CASH ONLY-at the door.
-If you need a receipt for business purposes, please use pre-pay!
-If you have any other questions and/or problems with registration, please email us at info@groupYnetwork.com
About group Y
group Y is the original collective of professionals focused on Action Sports, Youth Marketing and Entertainment. Based in Southern California with a growing national reach, group Y boasts an active membership of the best and brightest these industries have to offer. Sharing insights from key decision makers at key brands, past speakers have included experts from companies such as Quiksilver, Burton, Oakley, MySpace, and ESPN. Through our events, outreach and on-line presence, group Y takes the work out of strategic networking and strengthens our entire industry in the process. Please visit us at www.groupYnetwork.com
About TransWorld Media
Since 1983, TransWorld Media has been the world’s leading action-sports media company, serving over 27 million of the most passionate audience of skateboarders, snowboarders, surfers, BMX and motocross riders annually via Web sites, magazines, videos, and events.
TransWorld Media is based in Carlsbad, California and is a division of the Bonnier Corporation. Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.
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