July 28, 2010
WEBINAR
Advanced Advertising in the Sports Industry

July 28, 2010
2:00 PM - 3:00 PM
Webinar

REGISTER ONLINE

Advanced Advertising in the Sports Industry

Join us for a discussion of issues surrounding behavioral advertising, social networks and user-generated content

Wednesday, July 28, 2010
2:00 PM Eastern – 1:00 PM Central – 11:00 AM Pacific

Presented by:

• Kenneth Florin, Partner and Co-chair, Advanced Media and Technology Department; Chair, Emerging Media Practice Group, Loeb & Loeb LLP
• Brian Socolow, Partner and Co-chair, Sports Practice Group, Loeb & Loeb LLP
• James Taylor, Partner and Co-chair, Advanced Media and Technology Department; Chair, Advertising and Promotions Law Practice Group, Loeb & Loeb LLP

Agenda:

The recent World Cup tournament is just the latest example of how the sports industry and advertisers are using advanced advertising, such as social networks and mobile marketing, to promote events and connect with fans. This one hour webinar will provide in-depth analysis of the legal issues associated with these marketing initiatives including:

• Dos and don’ts of using social networks
• Blogs and endorsements by athletes and other celebrities
• Protecting IP rights when engaging with fans through contests and interactive features
• Knowing which laws apply to a variety of mobile marketing promotions
• Using behavioral advertising to connect with fans

Loeb & Loeb’s Sports Practice offers broad litigation and transactional services and a unique combination of complex entertainment and intellectual property expertise, along with an unparalleled depth of knowledge in all issues related to sports. Our diverse practice counsels individuals and organizations in the sports industry on issues concerning intellectual property use and protection, sponsorships and endorsements, contract negotiations, purchase and sale of assets and other transactional matters, risk management, and litigation.

For more information, please click here.

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This 60 minute webinar will provide one CLE credit in the area of Professional Practice for NY and one credit in the area of General for CA and IL. There is no charge to participate, but registration is required to obtain webinar log-in details.This non-transitional continuing legal education course has been approved in accordance with the requirements of the New York State Continuing Legal Education Board, the State Bar of California and the State Bar of Illinois. This program is appropriate for experienced attorneys, who will be entitled to receive one credit in the area of Professional Practice for NY and one credit in the area of General for CA and IL for attendance at this program.

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