Doug Palladini was born in 1966 in Bloomington, Illinois and moved to Los Angeles at age six. He was much more “car” than “corn” and stayed in LA through high school.

Doug Palladini went to San Diego State University where he actually graduated with a BA in Journalism among a small minority of SDSU students able to complete their studies in four years. Then he moved the beach, surfed, and did nothing for six months.

Doug Palladini does not have an MBA. He does read the Harvard Business Review because it makes him feel important on airplanes but he only understands about half of it. He has written for children’s magazines such as Disney Adventures, pop culture titles such as Beach Culture, and a dozen or so other publications.

Doug Palladini started his career as the founding editor of Snowboarder Magazine in 1989. He went on to be publisher of Surfer Magazine, re-founded Skateboarder Magazine, and was eventually Group Publisher of other action-based magazines such as Powder and Bike. A series of corporate takeovers eventually sent him running for the exits after almost 12 years with the magazines.

Doug Palladini helped as Chief Operating Officer to found Swell.com, a leading surfing website and one of the Dot Bomb’s few survivors. It was a two-year project worth about 10 years in life points.

Doug Palladini served as Director of Cynic Youth + Alternative Marketing, an agency- within-an-agency he founded in 2001. He worked with all kinds of brands on youth marketing efforts, from Op to Avery Dennison, from Artisan Entertainment to KFC. He also created and wrote the Cynic Action Sports Report, a bi-weekly action sports industry treatise known for its brutal honesty and scathing commentary. A few leaders in that industry actually still speak to Doug.

Doug Palladini is currently the Vice President of Marketing for Vans, the world’s #1 action sports footwear brand. He doesn’t really skate anymore as much as turn the board from side to side on gently sloping back roads, but he does still surf and snowboard.

Doug Palladini lives in Orange County, California, home to The O.C., Arrested Development, and the greatest concentration of plastic surgeons on the planet, with his wife Hallie, son Max and daughter Devon. Orange County also happens to be the youth culture capital of the US.