After 13 years at adidas, Jon Wexler has become a priceless member of the global team furthering the brands presence in entertainment and sports. In 2008,Jon was appointed Global Director of Entertainment and Influencer Marketing, where his team’s main responsibility is to lead product placement in the film / tv / music video space, while servicing influencer product needs. An industry pioneer in entertainment marketing and influencer relations, Jon is considered the architect of the Kanye West partnership and key contributor in the brands resurgence in hip-hop. Coined the ‘Go-To Guy’ for all things adidas and everything hip-hop, Jon continues to connect the brand with emerging artists – with a keen eye on spotting future superstars. Simply stated, Jon is a dot connector of the highest form and is the conduit for all non-athlete relationships for adidas in the lifestyle space.