Kevin Lyman began his career booking bands for his university and as a roadie for then unknown acts such as the Untouchables, The Bangles and Bad Religion. After college, Lyman began working with up-and-coming independent promoter Goldenvoice, serving as production manager for seminal punk rock and metal bands such as The Germs, Metallica, Circle Jerks, Anthrax and Jane’s Addiction.
Kevin is best known as the producer and creator of the hugely successful Vans Warped Tour, the longest running traveling music and extreme sports festival in the world today. Now entering it’s 15th year, the tour reaches more than 600,000 kids each summer, and has spawned a host of imitators. The “punk rock summer camp” has introduced audiences to artists such as No Doubt, Sublime, Blink-182, My Chemical Romance, Eminem and Fall Out Boy among hundreds of others. With the Vans Warped Tour, Lyman pioneered the successful integration of corporate sponsors with the extreme lifestyle, creating a blueprint for sponsorship integration widely duplicated in the marketplace today.
In 2005 Kevin teamed up with John Reese to form Taste of Chaos, LLC (TOC, LLC) and produce the Rockstar Taste of Chaos tour. Known to many as “Winter Warped” this tour has featured bands such as My Chemical Romance, The Used, Deftones, 30 Seconds to Mars and Avenged Sevenfold. A separate Rockstar Taste of Chaos International tour runs from Australia to Japan to Europe and everywhere in between. In 2007, TOC, LLC presented the first annual Rockstar Mayhem Festival, a summer metal festival featuring 15 metal bands including headliners Slipknot and Disturbed. A success by all standards, Rockstar Mayhem Festival perhaps most notably integrated the camaraderie Lyman had created on The Vans Warped Tour into a metal festival.
Kevin and 4 Fini, Inc. have also produced numerous other successful tour productions including The Watcha Tour, Down From the Mountain Tour, Sprite Liquid Mix Tour and Great High Mountain Tour, as well as custom events for SEGA Dreamcast, Vans, USSA, Jose Cuervo and New York’s Z-100 radio station. In addition to production, Kevin is part owner of Side One Dummy Record Company, which has an impressive yet diverse roster including Flogging Molly, punk icons Suicidal Tendencies, Bedouin Soundclash, Gogol Bordello and swing favorites Royal Crown Review. He recently entered the film world as writer and executive producer of Endless Bummer (2008). Kevin acts as a music industry authority on multiple corporate branding projects, helping companies maintain the valuable street level credibility that endears their products to the youth market.
In addition to all of his business ventures, Lyman also takes advantage of his position to implement a variety of philanthropic and eco initiatives. Kevin founded the Unite The United Foundation, a 501 (3) (c) that has raised over $800,000 to date for a variety of efforts for everything from Hurricane Katrina and the 2007 California Wildfires to grass roots organizations such as Skate For Cancer and Keep-A-Breast.
His commitment extends to encouraging activism in the kids that attend his shows, whether it’s designating an area for non-profit organizations at all of his shows so they can educate themselves or organizing volunteer days for the bands and crew on days off.. In 2008 he teamed up with Declare Yourself on all tours registering young voters. He co-created a Red Cross Blood drive that rewards all Warped ticket holders that donate a pint of blood with a backstage pass and in 2007 The Red Cross awarded The Vans Warped Tour with “Blood Drive Promotion Of The Year” for raising over 25,000 pints of blood. Kevin also teams up with Phillipe Costeau’s Earth Eco Foundation to staff individuals that oversee recycling programs on his tours and organizes bio-diesel drops for all production busses. He creates incentives for bands, crew and audience members to reduce their “eco footprint” by rewarding 25 individuals with an Earth Eco trip at the end of each Vans Warped Tour.
Of course his biggest accomplishment of all is his wife and two daughters, who still make him take out the trash and put his Blackberry away during meals.