Brand Collaborations

“The Power of Brand Collaborations”
13 part video series

March 25, 2009 - San Clemente, CA

Panelists Include:

• Braden Dahl - Strategic Business Unit Manager, New Era
• Mike West – President and Creative Director, 686 & Westlife Distribution
• Kristin Cusic – VP of Marketing, 686 & Westlife Distribution
• Rob Campbell (moderator) – Publisher, Transworld Business

Video Part:

Part 1 - Are Brand Collaborations played out or overdone? Or will they always be relevant/effective?
Part 2 - What criteria do you use to choose partners?
Part 3 - Walk us through the process of a typical collaboration
Part 4 - What is the timeline of a typical collaboration?
Part 5 - What are the hurdles in the marketing process specifically? Who typically “takes the reigns” on marketing or is it always a 100% joint effort?
Part 6 - How do you measure success? Is it purely sales driven or are there other factors?
Part 7 - What was your most successful collaboration?
Part 8 - How using collaborations to help launch your brand into Action Sports arena
Part 9 - What would be best practices/items to avoid or advice to give others in considering a collaboration with another brand
Part 10 - How is marketing & advertising split up among the brands?
Part 11 - What was the actual collaboration with 686 & Levi’s?
Part 12 - How did the relationship with Levi’s & 686 occur? Was it a marketing or a business exercise to work together?
Part 13 - How is the production costs split among the brands?

editing provided by ChopShop Entertainment

Suggested Reading:

1. Maximize PR Opportunities & Expand Brand Awareness