Maximize PR Opportunities & Expand Brand Awareness

“How to Maximize PR Opportunities & Expand Your Brand Awareness“
9 part video series

February 25, 2009 - Anaheim, CA

Panelists Include:

• Chris Overholser - Senior PR Manager, Vans
• Shana Frahm – Global PR Director, Burton Snowboards
  
• Stacie Krajchir – Founder, The Bungalow PR
  

Video Part:

Part 1 - How would you best describe what PR is?  How is it different from marketing?
Part 2 - What’s the best press your brand has received? What impact did it have on sales and brand awareness?
Part 3 - What are the biggest misconceptions about PR?
Part 4 - Is celebrity placement worth it? How do I reach out? Which celebrities do I stay away from, and why?
Part 5 - What is non-endemic press and why do I want my business to be featured in it?
Part 6 - Regarding brand call-outs or shout-outs from bands, artists or rappers.
Part 7 - How Burton handled the “Love” Playboy graphic snowboard controversy.
Part 8 - Crisis Management: lessons Vans learned from a situation - canceling an event with little explanation, & it’s repercussions.

editing provided by ChopShop Entertainment

Suggested Reading:

1. Public Relations Tips From the Pros
2. Brand Collaborations