GROUP Y is the original and leading collective of those focused on youth marketing and other progressive & expressive cultures. Our mission is to intersect influencers across industries & ignite ideas that inspire current & next generation leaders and decision makers.

Featured Event

ASC Action Sports + Culture | Natural Selection Tour

ASC Action Sports + Culture, powered by Group Y is back, with more incredible people who are changing and influencing youth culture. This week, we are speaking in-depth with Liam Griffin (Co-founder & COO) and Circe Wallace (Co-founder and Exec. VP, Action Sports & Olympics at Wasserman) about the Natural Selection tour. A manifestation of pro snowboarder Travis R... Read More