ASC: Brandon Lowery, USA Surfing
ASC Action Sports + Culture, powered by Group Y returns with more incredible people who are changing and influencing youth culture.
We speak one-on-one with Brandon Lowery, the new CEO of USA Surfing.
With our host Rad Season’s Oli Russell-Cowan, Brandon discusses his extensive career and the new role and future of overseeing USA Surfing.
With over 15 years of experience in developing athlete-centric initiatives, training facilities, and real estate projects around the world, Brandon’s expertise is anchored in due diligence, strategy, joint ventures, fundraising, programming, and partnerships.
As a previous member of the US National Olympic Development Program for soccer, a competitive tennis player, avid skateboarder, surfer, and snowboarder, Brandon is passionately active in community development programs with a focus towards action sports, music, and education that lead to lifelong skillsets including financial literacy, marketing, and career-building.
HIGHLIGHTS
1:20 Brandon’s beginnings – competitive sports
3:05 Education / Business career
5:16 Working with Action Sports community & culture
6:03 Creating athlete training / development facilities
8:05 Pre-Olympics training
8:35 CATF skateboard facility
9:02 BSR surfpark
10:25 Mindset of boardsports community
11:10 Adaptive athletes
12:33 New role – CEO of USA Surfing
14:58 Goal of USA Surfing
16:00 Outside industry partnerships
17:15 Culture over a Sport
18:00 Building up surfing grassroots / national level
20:53 Future of Surfparks
22:42 Paris Olympics 2024 – Teahupo’o
24:38 Future of Surfing in the US
27:16 Athletes post-career
29:25 Connect with USA Surfing