ASC Action Sports + Culture, powered by Group Y is back, with more incredible people who are changing and influencing youth culture.

ASC is speaking in-depth with the people behind the inaugural Natural Selection Tour.

• Travis Rice, Co-founder & Pro Snowboarder

• Liam Griffin, Co-founder & COO

• Tyler LaMotte, Chief Brand Officer at Jackson Hole Mountain Resort

• Jeff Pensiero, Co-founder & CEO of Baldface Lodge

moderated by Mark Sperling, Co-founder of Group Y

A manifestation of pro snowboarder Travis Rice’s wildest dreams, The Natural Selection Tour is the first winter sports tour to showcase the world’s top riders, from Olympians to big mountain film icons, competing on the planet’s most exciting natural and naturally-enhanced terrain. During COVID restrictions, Natural Selection held three successful tour stops in Jackson Hole, Wyoming, Baldface Lodge, British Columbia and Tordrillo Mountain Lodge, Alaska.

The events were broadcast via Red Bull TV in partnership with Yeti, Bronco Sport, and Hemp Fusion. The panel discusses how this tour came about, the challenges they faced during these times, and what’s next with the competition and the progression of snowboarding.

Photos: Natural Selection / Red Bull Content Pool