SIMA Speaker Series powered by Group Y

“Brand Building at Silicon Valley Speed – The Hydro Flask Story”
featuring Scott Allan, Hydro Flask GM, and moderator Rob Campbell

Filmed on June 13, 2019, at Ocean Institute in Dana Point, CA

Scott Allan’s Presentation -> CLICK HERE TO DOWNLOAD


Recommended Resources

Books

The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni

Defines how a good leadership team behaves and wins. 

The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet by Craig Wilson

How Patagonia architected their brand experience to build super fans. 

Get a Grip: An Entrepreneurial Fable . . . Your Journey to Get Real, Get Simple, and Get Results by Gino Wickman and Mike Paton

Gets hyper growth team focused and functional.

Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brene Brown

Human-centric leadership for today’s society. 

Tools

DiSC

Personality style mapping that improves self-awareness and collaboration. Merrick Rosenberg’s “Taking Flight” uses birds to make this more memorable. 

Denison

Organizational culture surveys with benchmarking to measure your culture against industry averages across several proven performance drivers. 

Vistage / EO / YPO

Any peer group and speaker network aimed at getting you out of the weeds and working on your business.