ASC: Lowell Taub
ASC Action Sports + Culture, powered by Group Y, is back, with more incredible people changing and influencing youth culture.
We spoke one-on-one with Lowell Taub, CEO & Co-founder of Stoked Management Group.
After a 24-year career representing some of the biggest stars in sports, Taub returned to his entrepreneurial roots and launched Stoked in August 2020. Taub represents a roster of Olympic, Action Sports, and Iconic athletes and sports personalities, including the best skateboarder (Nyjah Huston), snowboarder (Chloe Kim), and surfer (John John Florence) in the world.
Taub focuses on creating “off-the-field” revenue opportunities for his clients, including endorsement, appearance, social media, licensing, and equity/ownership partnerships. Stoked also provides advisory services to brands on their talent/ambassador procurement.
Taub began his career at If Management in 1996, representing sports television personalities, finishing his tenure in the role of Director of Client & Business Affairs. Taub next spent seven years at SFX Sports Group, as Vice President of Talent Marketing, before starting his first athlete representation company, GFHF Marketing & Management, in 2005. CAA Sports acquired GFHF in 2007, and Taub finished his tenure at CAA as Head of Sports Endorsements, where he generated over $297M in athlete endorsement partnership revenue managing a client roster including Shaun White, Cristiano Ronaldo, Dwyane Wade, and Novak Djokovic.
With our host Rad Season’s Oli Russell-Cowan, Lowell discusses the launching of Stoked Management, the upcoming Olympics, and how his athletes are preparing. Also his thoughts about the current sports environment, ways brands & athletes can work together and more.
More about ASC Action Sports + Culture: http://actionsportsculture.com/
Follow Stoked Management at https://www.instagram.com/stokedmg/
0:00 Intro (Main slide)
0:30 Dew Tour / Skateboarding Olympic Qualifier
3:15 Starting in sports management
6:09 Starting own agency
9:20 CAA days
14:00 How athlete management has changed over the years
14:50 Shaun White & GoPro
16:30 Athletes x Equity Deals & Social Media
17:45 New generation of athletes
19:10 Surfing & Skateboarding at Olympics
23:03 Brands working with Athletes
26:38 Launching Stoked Management
29:52 Services offered
32:42 Content creation
35:30 What’s Next