MAHFIA SESSIONS: PORTLAND RECAP from MAHFIA TV on Vimeo.

“SPEAKING TO WOMEN AUTHENTICALLY: TOOLS TO START THE CONVERSATION”

MAHFIA and Group Y present the second “MAHFIA SESSIONS” event taking place June 19-21 in Portland, Oregon in partnership with Clutched Key Collective, Skate Like a Girl and XS Helmets.

MAHFIA SESSIONS was created to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, surf, wake, moto, bmx, music and more. The series is designed for females working in or interested in the action sports industry. Join us for an exclusive weekend to network with like minded people, learn from industry veterans and ride with friends and make some new ones too.

Jen Lorentzen of Clutched Key explains, “Women’s participation in action sports is on the rise and their purchase power is even stronger. With so many action sports brands still seeming to struggle to deliver the right messages to women, the MAHFIA Sessions hopes to not only unite women, but help deliver information to encourage brands reach these target customers more authentically.”

“We believe that successful communication with women consumers stems from six dimensions of engagement,” says MAHFIA Founder Kim Woozy. “At the Portland MAHFIA Sessions, we plan to gather and collaborate in looking at the real data and dispelling the myths. Our goal is that everyone walk away armed with facts and tools to implement the kind of change within our industry that we can all get behind.”

The MAHFIA Sessions workshop will be set up in of a roundtable format, giving attendees a more inclusive vibe. Key people from the industry including Jen Lorentzen (Founder, Clutched Key Collective), Jessie Federico (K2, Global Creative Manager Snow), Brooke Geery (Founder, Yobeat.com), Nancy Chang (Co-Founder, Skate Like a Girl) and Kim Woozy will help lead the break out sessions, opening up discussions and conversations that are driven by the agenda of the conference.

The event closes on Go Skateboarding Day, offering the perfect opportunity to get women of all ability levels out in a safe no-pressure environment. XS Helmets will be demoing their new women’s specific helmets while Skate Like a Girl hosts a clinic to help people excel to the next level. NikeSB has also graciously opened their doors for the MAHFIA Sessions to utilize their private park.

SCHEDULE:

THURSDAY 6/19: Networking Happy Hour
Rontoms 5-8pm
600 E Burnside St, Portland, OR
Hosted by NIKITA
Drink tickets provided

FRIDAY 6/20 : Panel / Roundtable Workshop
Union / Pine 12-5pm
525 SE Pine St Portland, OR
Workshop based on 6 dimensions of female customer engagement:
MARKETING / MEDIA / ATHLETES / DATA / EDITORIAL / COMMUNITY

SATURDAY 6/21: Go Skateboarding Day!
Girls Session/Clinic hosted by XS Helmets & Skate Like a Girl
Nike SB private park 12-3pm — please pre-register to receive address
Gear provided if you need it
Bring your little one if you’d like!

SPECIAL HOTEL RATES FOR ATTENDEES

ACE Hotel Portland is offering special discounted rate to our attendees. Please mention promo code “GROUP Y” when making reservations by calling (503) 228-2277.