
As an illustrator, writer, photographer, and designer, Bobby Kim aka Bobby Hundreds is the first to admit, “I do a little bit of everything, and a lot of nothing.” Recognized by Inc. Magazine’s 30 under 30 issue as well as a cover story with the New York Times Magazine, the Co-Founder and Chief Creative Officer of The Hundreds grew an independent, Los Angeles-based creative project into a worldwide apparel label, fueled by his prolific online presence and strategic brand narrative. Celebrating 10 years of business, The Hundreds now holds four flagship stores, a dynamic online magazine read by millions, a print magazine, and footwear program, right in line with the company’s motto: “The Hundreds is Huge.”