Transform your new business by understanding the opportunities (and pitfalls) that are right around the corner. Seth Godin has learned these lessons the hard way, and in this entertaining (and useful) class, he’ll share what he knows. Save time and avoid dead ends as you organize and grow your small business
This fast-moving class features hands-on, strategic and practical tactics every small businessperson ought to consider as she sets out to grow her business.
If you’re going to put in the time and the money and the energy to turn your project into a business that matters, it pays to get these seven things right.
Author Seth Godin doesn’t often get the chance to share this sort of nuts and bolts practical advice, and you’re invited to join in…
• The Business Model. This isn’t a tool, it’s the entire backbone of the project. What is the process that turns your resources and your effort into value and profit?
• Freelancing vs Entrepreneurship. Are you trying to build something bigger than yourself? The problem with hiring the cheapest, smartest person to work for you is that you end up with two jobs, and you won’t be good at either.
• Funding. Is there a way to raise money for your kind of project? We’ll explore the obvious options but put an emphasis on effective but little-talked about alternatives. Learn about equity, debt, royalties, and perhaps best of all, bootstrapping.
• Hiring. Who to look for and how to find and retain them. For many entrepreneurs, outsourcing isn’t a way just to save money, it’s a new way to grow and thrive.
• Naming. A simple and powerful approach to picking a name that works. We’ll talk about domains, scalability and trademarks
• Partnerships. Ringo was the luckiest Beatle, We’ll go into detail about how to split the pie while thinking hard about the long run
• Cash Flow. This is the essence of small-business security. More than just about anything else, the idea of funding your business with your customers’ support is completely transformative.
• Positioning and Storytelling. The power of stories that stick. How your story changes your strategy, your marketing, your pricing and more. Understanding the x/y analysis.
The theme of this class is simple but surprising: You should build your business around ideas that work, as opposed to building a business and then insisting that the universe cooperate in helping you succeed. Seven simple concepts well understood can change everything.
What You’ll Do
By the time you’re done with this class, you’ll have created a seven-part leverage plan. Not a boring business plan, this is your focused, detailed plan on how things that already work in the world will be put to work by you on your business.
This isn’t a complete MBA and it’s not focused on art or the resistance. What it is: a ready-to-roll 7-part top-level course for smart entrepreneurs and those that aspire to be.
It’s fine if you haven’t started your business yet, or if you have. The only prerequisite is curiosity and the willingness to help make a difference. (Experts will find something here too…)
About Seth Godin
For 39 years, I’ve been starting, running, and bootstrapping companies of all sorts.
I started teaching at 14. I taught canoeing in northern Canada, computer science as an undergrad in college and business in a number of settings, including some time as one of the most highly-rated professors in the history of the Stern MBA program at NYU.
For more than a dozen years, I bootstrapped and ran a successful book company, with clients and partners that ran from Random House to Walter Dean Myers. Along the way I started a first-generation internet company (funded by Softbank and eventually sold to Yahoo). I’ve been in debt, grown market share, been rejected, succeeded, satisfied customers, hired, fired, dreamed, invented, started and ended…
For fun, I hang out with entrepreneurs and people who want to change the world.