Improving the Customer Journey Through E-commerce Innovation

Join brand leaders in exploring the latest in e-commerce strategies. This session is for any industry employee who is looking to enhance or gain new insights on e-commerce performance.

$50 – SIMA Members
$65 – Non-Members
Space Is Limited!

2:30 pm to 3:00 pm – Check In, Networking, Drinks & Light Apps
3:00 pm to 5:00 pm – Welcome and Speakers
5:00 pm to 6:00 pm – Networking

PARKING: FREE parking on site


• Jake Kassan – Co-Founder / President, MVMT

• Shaun Neff – Founder, Neff & Beach House Group

• Cody DeBacker – Head of Retail Experience, Shopify. Director of Shopify LA


Jake Kassan – Co-Founder / President, MVMT

Born and raised in Valencia, California, 28-year-old entrepreneur Jake Kassan (pronounced: kass-in) knew he wanted to run his own business from a young age. In his early teens, however, he founded two businesses which eventually failed. Discouraged but not defeated, Jake turned his failures into fuel when he dropped out of college to pursue the dream of shaking up the watch industry. This manifested into a global success — MVMT. As President and Co-Founder, Jake has scaled one of the fastest-growing watch and lifestyle brands in the world. His tenacity as a businessman and leader has since caught the attention of the The New York Times, Entrepreneur and Forbes’ prestigious 30 Under 30 list.

Shaun Neff – Founder, Neff & Beach House Group.   Entrepreneur – Advisor – Investor

Born and raised in Southern California. At a young age, Shaun was hyper obsessed and intrigued with branding which led him to start his first company, Neff. Neff achieved distribution in over 50 countries and has done over half a billion in retail sales. Neff was a leader in youth culture and Shaun was the brand pioneer of talent capsule collections by collaborating with some of the biggest talents in the world such as Kevin Durant, Scarlett Johansson, Snoop Dogg, etc. Neff was sold twice first to Private Equity and then to Mad Engine.

In 2013 Shaun was introduced to the suncare brand Sunbum where he invested and became the second-largest shareholder and six years later in 2019 Sunbum was acquired by SC Johnson. 
Shaun currently advises for some of the biggest companies in the world and has advised companies such as Sony Electronics, Target, and Five Below. Shaun also co-founded Mad Merch providing merch for some of the biggest influencers and YouTubers including; Liza Koshy, Lilly Singh, James Charles.

Shaun is a co-founder of Beach House Group a leading innovative brand incubator. Shaun has created and launched Florence by Mills with Millie Bobby Brown, Moon Oralcare with Kendall Jenner, Pattern by Tracee Ellis Ross and BEIS by Shay Mitchell.

Cody DeBacker – Head of Retail Experience, Shopify. Director of Shopify LA


Twitter / Instagram: @SIMA_Surf @GroupY


Contact Jordan Schweitzer at [email protected]