The New Era of Leadership – Executive Management Strategies for a New Reality

Join SDSI, Group Y and a panel of executives, who have prioritized their employees and embraced challenge & change to drive exponential growth for their companies.



Your team members are your most powerful assets when it comes to your brand identity, culture, and ultimate success, but does effective leadership look like in these contemporary times time and beyond? With remote work, hybrid-work and employee expectations irrevocably changed, how do leaders adapt and effectively move forward? How do you inspire and motivate your employees to be dedicated to your brand for the long haul, especially in this time of immediate gratification and turnover? How do you foster internal leadership? How do you support employees with families and caretaking obligations to maximize their potential and productivity? How do build and maintain culture in the new virtual work environment?
The SAL industry is ripe with growing brands with forward-looking leaders who are addressing these issues, and more, with highly effective and out of the box approaches.


• Mandy Fry, Co-Owner & President, Z Supply

Fry began her career as a swimwear designer for Roxy, before moving on to Billabong as global creative director for over a decade. Fry then became vice president of women’s at Volcom before co-founding and serving as president of women’s lifestyle brand Amuse Society. Offering more than 20 years of award-winning experience as a brand director in the apparel industry, Fry joined Z Supply in 2019 as president to oversee the growth and refinement of their multi-faceted portfolio of highly targeted women’s brands. She has guide it the fully integrated business it is today.

• Jay Barton, CEO & Founder of ASRV

Frustrated by the dearth of athleisure options for men, Barton started ASRV Sportswear in 2014 with a slim-fit jogging pant. Sales topped $750,000 in the first year. Now he has a full line of performance athletic apparel with a streetwear aesthetic, which has attracted a cult following (Instagram followers: 1 million and counting) and is expected to drive sales of $18 million in 2020. Barton was named one of Forbes 30 Under 30 – Retail & Ecommerce in 2020.

• Moderator: Bob Rief, Executive Director, SDSI

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