XPN_Cover_1024x1024X Play Nation of Action Sports is an “explanation” of how game changing innovators in youth marketing built leading brands with creative lifestyle marketing and new media. X Play Nation is a strategic marketing and branding book that explains the evolution of action sports and describes how today’s most popular companies built their brands through influential brand ambassadors, including Ken Block, Brian Deegan, Danny Way, Jeremy McGrath, Jen O’Brien, Cara-Beth Burnside, Ricky Johnson, Dave Mirra, Robby Gordon, Bob Haro, Mike Metzger, Tara Dakides and Carey Hart.

X Play Nation contains first-hand testimony from the founders and CEO’s of Volcom, Hurley, Quiksilver, Monster Energy, DC Shoes, Osiris, Tilly’s, PacSun, FUEL TV, Zumiez, Metal Mulisha, X Games, Dragon, TransWorld, Plan B, Tru2eve, Lucas Oil, Vans, Warped Tour, Camp Woodward, Wahoo’s Fish Taco, Blue C, Group Y and more.



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“This book is a front seat look into the workings of the action sports culture. This perspective of the influence (and affluence) of these outdoor individual sports is refreshing, informative and different than other books.”

Bob McKnight, former CEO, Quiksilver, Roxy and DC Shoes

“Consumer driven along with generational change…an insightful look at what is driving a 20 billion dollar (retail) global business. Alex has done a thorough job of getting the real story.”

Bob Hurley, Founder, Hurley International

“The action sports business is 50 years old, drives youth culture global, boasts billions in sales and is filled with Peter Pan’s Lost Boys … Striler has captured an intimate perspective on the inner workings of this fascinating industry.”

CJ Olivares, Founder, FUEL TV

“Everything you always wanted to know on how the action sports industry does business.“

Wing Lam, Co-Founder, Wahoo’s Fish Taco

“An informative read for anyone interested in the business of action sports. It sparks ideas.”

Richard Woolcott, CEO, Volcom

“X Play Nation by Alex Striler is the best overview and “how to” secrets that spans the action sports and enthusiast category. The book covers the who’s-who in the industry and goes on to tell the secrets that so many brand marketers seek to understand and achieve. If you are a brand marketer involved in progressive marketing and strategy, this is required read. Alex Striler has done a great job in bringing a variety of leaders together into one book.”

Eric Morley, CEO, Blue C Advertising

“Alex’s book includes the most respected dreamers and disrupters from the Action Sports Industry. These are some of the most creative minds changing the game across every industry and their thoughts have been carefully curated in one concise and must read book for every CEO and CMO.”

Vipe Desai, Founder , HDX Hydration Mix